Slayrobe : India's First Intelligent Styling and Confidence Platform for Women

TheSlayrobe app redefines fashion with hyper-personalized styling, curated conscious shopping, and a first-of-its-kind women-only, troll-free community.

India’s fashion-tech landscape takes a bold new turn with the launch of Slayrobe, the country’s first intelligent styling and confidence platform for women. More than just an app, Slayrobe is a movement empowering women to reclaim their personal style through smart technology, conscious choices, and an unapologetically supportive community. By blending hyper-personalized styling, curated shopping, and a troll-free, women-only space, Slayrobe is rewriting the fashion rulebook, putting clarity, confidence, and individuality at the heart of every wardrobe decision.

Built on a proprietary deep-tech engine powered by over 77,000 decision points and AI, Slayrobe delivers styling recommendations based on each woman’s body type, skin tone, preferences, and lifestyle. With every interaction, Slayrobe’s dynamic model learns and evolves, refining suggestions in real-time to create a styling experience that feels intuitive, intelligent, and entirely yours. From intelligent wardrobe planning to context-aware outfit pairings, the platform removes the guesswork from getting dressed, while curated shopping pathways promote conscious consumption. And with a spotlight on homegrown, conscious labels, Slayrobe champions sustainable choices that align with the modern woman’s values.

What truly distinguishes Slayrobe is its commitment to community and emotional well-being. In a first for India’s fashion-tech space, the platform introduces a private, women-only, troll-free environment that fosters authentic conversations, peer support, and daily inspiration. It’s a safe space for women to share, grow, and express themselves freely, without fear of judgment or unwarranted negativity. Fashion, through Slayrobe, becomes a safe and empowering space for self-expression and confidence-building.

 

Founder and CEO Pooja Lalwani, a fashion entrepreneur with a deep understanding of the emotional complexities women face in their style journeys, shared the vision behind the platform, “Slayrobe was born from a need to make fashion personal, intentional, and empowering again. It isn’t just about what you wear, it’s about how fashion makes you feel. I wanted to create a space rooted in clarity and compassion, where women can show up with both style and substance, without compromise. At its core, Slayrobe is about helping every woman feel seen, supported, and truly confident in her own skin.”

Slayrobe has been meticulously designed to offer a seamless experience that blends expert styling logic, human insight, enhanced purposefully by AI. From professional-grade color analysis and fit guidance to pre-commerce decisions that minimize impulse buying, Slayrobe empowers women to shop smarter and dress with purpose. The app simplifies the daily chaos of decision-making and helps users unlock their personal style potential, not just through fashion choices, but through an overall journey toward greater self-assurance.

Slayrobe made a grand debut on June 3rd with an exclusive, curated event at The Taj Palace, Delhi. The launch was attended by senior media members, influencers, and business leaders, featuring a compelling keynote address, live demonstration, immersive experience zones, and the Slaywalk - a solidarity ramp walk symbolizing the start of a revolution in fashion.

This launch marks the arrival of a new era in Indian fashion, one where technology serves individuality, where conscious fashion replaces impulse, and where confidence is built through everyday decisions. Slayrobe is now live and available in India on Android and iOS, inviting women to join a community that is reimagining what it means to dress with intention and live with confidence.

About Slayrobe
Slayrobe is India’s first styling and confidence ecosystem built for women, a deep tech solution crafted at the intersection of proprietary logic and human insight, purposefully powered by AI. A category-creating force in pre-commerce, Slayrobe empowers women to make intentional style decisions before they buy and champions conscious consumption at every step. From personalized color and fit guidance to smart wardrobe planning, the platform delivers clarity at scale, eliminating guesswork, impulsive shopping, and daily decision fatigue.

Slayrobe is a revolution, to reclaim fashion as a space of agency and self-expression  empowering women to show up with confidence, blending style and substance without compromise. Central to this is a private, women-only, troll-free community designed to make confidence a shared, daily experience. Rooted in India and built for scale, Slayrobe is redefining how women engage with fashion and how they show up in the world.

For more information, visit www.slayrobe.com

Chico Fit : Vidyut Jammwal Joins the Spykar Movement

Mumbai, Maharashtra, India

In a strategic move that reinforces its leadership in fashion, Spykar, India’s leading homegrown denim brand, proudly welcomes action star and fitness icon Vidyut Jammwal to its growing community. Bringing his bold, individualistic spirit to the forefront, Vidyut Jammwal headlines Spykar’s latest campaign featuring Chico, the most desirable denim in Spykar’s portfolio of fits. With a relaxed silhouette and engineered comfort, Chico Fit reflects a generation that values authenticity, movement, and effortless style, making Vidyut the perfect face for this confident new era. This partnership brings together two bold forces driven by a shared commitment to self-expression and effortless style, marking a defining moment in Spykar’s journey.

 At the core of the Chico fit lies a thoughtfully designed, relaxed silhouette that strikes the perfect balance between structure and ease. Made from premium stretch denim and engineered for breathability, Chico delivers a sleek, modern fit that moves with you, without compromising on comfort. More than just a style statement, it reflects Spykar’s commitment to reimagining denim for today’s fast-paced, purpose-driven lifestyles, where performance, versatility, and refined aesthetics come together to create an everyday essential that feels as good as it looks.

 

Sanjay Vakharia, Co-founder and CEO of Spykar said, "Spykar has always spoken the language of denim i.e. expressive, unapologetic, and relentlessly authentic. With Vidyut joining our community, we’re not just adding a face; we’re amplifying a mindset. Chico represents everything a denim universe requires - style, performance, and purpose. This collaboration is a powerful step forward in our journey to shape how India wears and owns its identity."

Spykar teams up with Vidyut Jammwal to mark a bold new denim era. With his global appeal, fearless style, and stronghold in fitness, Vidyut perfectly embodies the spirit of Chico, desirable, versatile, and unapologetically individual. This collaboration reflects a confident new India, where fashion meets individuality.

Actor Vidyut Jammwal said, "Spykar represents a mindset - one that’s confident, original, and unapologetically expressive. Joining the Spykar community felt like a natural fit for me, and being part of the Chico campaign is an exciting way to celebrate style with purpose. Chico is not just about denim, it’s about freedom, strength, and owning your space with pride."

 

With this collaboration, Spykar continues to strengthen its position as a cultural catalyst in Indian fashion celebrating those who defy convention and dress with intent. Chico, already a standout in the brand’s denim portfolio, takes center stage in a campaign that reflects the bold attitude of a generation that refuses to be defined. As Spykar and Vidyut Jammwal come together, the message is clear: when confidence meets comfort, style becomes a statement of purpose.
 

Campaign Video: YouTube & Instagram
 

About Spykar

Spykar is India’s leading denim brand, celebrated for its contemporary styles, high-quality craftsmanship, and deep connection with the youth. Rooted in individuality and self-expression, Spykar continues to set trends while staying true to its ethos of celebrating personal style.

AlphaBake Launches First Ever Virtual Try-ons for Online Clothing Brands

AlphaBake, a pioneer in generative AI solutions for the fashion industry, has launched a virtual try-on option for online clothing brands, which combines the best of GenAI foundational models with proprietary AI models and workflows, to create a seamless and scalable customer experience saving time and energy. The new virtual try-ons offer much more promise in personalization and real business impact on ground compared to all the previously implemented versions like Kiosks or life size mirror like implementations in the past.

Launched commercially with brands - www.prasantisarees.com, Jade Blue and www.maatshi.com -  virtual try-ons deliver a scalable and photorealistic try-on experience driving higher conversions, boosting revenue, cutting customer acquisition costs and increasing top-of-funnel traffic. 

 

Sharing more details, Krishna Sumanth, CEO & Founder of AlphaBake said, “In today’s fast-paced world, virtual try-ons are a boon helping customers see how clothes look on them in different settings, like indoor or outdoor, day or night, by uploading photos with real lighting. Close to 40% of try-ons are shared with others on WhatsApp or Instagram and close to 15% try-ons are added to carts by the customer increasing sales for the brands.  AlphaBake is redefining and enhancing shopping experience by leveraging technology to connect the digital and the physical world, and empowering customers to make smarter decisions. We are on a mission to give new-gen AI-powered experience to all our users targeting Trillion Try-ons over the next 3 years!”

 

AlphaBake’s efficiency and personalisation give customers better control over selection, allowing users to upload their image and instantly see how the garment looks on them. Clothing brands can integrate this intuitive interface with their websites, and it is especially easy for those brands who have built their D2C website on Shopify. Application Programming Interface (APIs) are also available for non-Shopify platform. 

 

On the virtual try-ons, Anand Krishnamoorthy, Founder & CEO, Prashanti sarees said, “We have been using Alphabake’s Virtual try-on software for Prashanti, and it has been a game-changer for us. The ability for our customers to visualize sarees on their own photos has significantly enhanced their shopping experience. Since we integrated Alphabake into our platform, the results have been very impressive. Customer engagement has gone up sharply, and we have seen a noticeable improvement in our conversion rates. It genuinely feels like magic when you see the try-on outputs — they are realistic, intuitive, and easy to use. The product itself is very innovative, and it’s clear that the team behind it has continuously refined the algorithm to deliver even better results over time. It’s a strong testament to the capabilities and vision of the founding team. Overall, Alphabake has added real value to our business and to our customers, and we look forward to seeing how it continues to evolve.”

 

With online retailers continuing to close the gap between digital and virtual spaces, AlphaBake is tackling this challenge by making the virtual try-on experience as real as possible. The new-gen AI-powered technology developed by AlphaBake is detailed and has an increased rate of customer engagement and conversions. With AI models improving rapidly, AlphaBake envisions the try-on experience evolving into a default feature in online fashion shopping, helping businesses boost their experience and conversion.

 

About AlphaBake

AlphaBake, a pioneer in generative AI solutions for the fashion industry, is driving innovation and efficiency. At AlphaBake, they have combined the best of GenAI foundational models with their proprietary AI models and workflows, to create a seamless and scalable virtual try-on experience. Their solution allows users to upload their image and instantly see how a garment looks on them—within just a few seconds. 

 

The intuitive interface requires no learning curve, making it easy for users to engage. Brands can easily integrate this solution on to their website within a minute. This is especially easy for those brands who built their D2C website on shopify!

Behold the Cactus Leather

Leather has always faced a tough situation in fashion market – specially it has faced a lot of criticism in the last decade. As animal cruelty is something everyone wants to stop, the alternatives to real leather is hard to find – but its search stops now.

Behold the Cactus Leather !

Cactus leather is a bio-based material lauded for its breathability, an area in which other vegan leathers fall short. This unique material is used for handbags, shoes, apparel, and furniture. Even car companies are jumping on the bandwagon; Mercedes-Benz applied leather alternatives, including cactus, to the interior of a concept electric car in January 2022.

Cactus leather is made from the nopal cactus (Opuntia ficus-indica) also known as the prickly pear or Indian fig optunia. The cactus is harvested twice a year by cutting off only mature pads (cactus leaves) so that the cactus isn't harmed and can continue to grow.

The pads are then cleaned, smashed into smaller pieces, and left out in the sun to dry for at least three days. The drying process, which is dependent on humidity levels, can take up to five days. Fibers are separated from the dried mulch. Then, a powdered protein is extracted, taken to a laboratory, and mixed with varying formulas that include dyes to form a liquid bio-resin.

The resin is then poured on top of a carrier material to form cactus leather. The type of material used is dependent on the future application of the textile, but recycled cotton, polyester, or blends of both are what is typically used.

 

Currently, Desserto is the only manufacturer of cactus leather. The farming practices are certified organic and use only rainfall to water the crops mitigating the use of excess water. The process is energy efficient, using the sun to dry the cactus mulch versus other mechanical methods.

The company uses a bio-polymer, which is partially made from organic renewable compounds. (Desserto bears the U.S. Department of Agriculture (USDA) Certified Biobased Product label.) The dyes used to color the fabric are also organic. There is a byproduct, but Desserto makes sure the waste from the process is used. Most of it is used for animal feed, but it can be used in many other ways.

"It's directed to the food industry, but at an increase in value. So the farmers benefit from that," co-founder Adriano Velarde told Treehugger. "They even export it and they do dietary supplements... You can even brew beer with it."

As long as progress moves toward using more eco-friendly carrier materials, the impact cactus leather has on the environment will be low compared to conventional leather and PVC-based alternatives.

Credit : treehugger.com

Legend of the first ever fashion photoshoot

Fashion photography, designed for magazines and advertising, is an ever-evolving genre, much like fashion itself. To capture our attention, it constantly adapts in response to social, political, and economic shifts. The rapid pace of these changes has led to the departure of photographers who could not keep up, resulting in a landscape dominated by a select group of the most innovative and creative talents. This exhibition delves into how photographers closely linked with the fashion industry have influenced changing perceptions of style and beauty. Featuring over 160 photographs from the Getty Museum’s permanent collection, along with loans from various private and public sources, "Icons of Style" showcases a diverse array of costumes, illustrations, magazine covers, videos, and advertisements. This rich assortment of materials offers a broader context that extends beyond magazine pages, illustrating how fashion permeates daily life

 

In 1911, French publisher Lucien Vogel invited photographer Edward Steichen to create the first artistic fashion photographs. While fashion images had been produced in the late 19th century, those sharply focused pictures were deemed too realistic to engage the public effectively. The release of Steichen’s softly focused images in the French magazine Arts et décoration marked a pivotal moment in the history of modern fashion photography. In 1914, Condé Nast appointed Baron Adolf de Meyer as the first full-time fashion photographer at Vogue, where he filled the magazine's pages with striking images of elegantly dressed socialites and models, demonstrating that photography could rival hand-drawn illustrations.

After Baron de Meyer moved from New York to Paris in 1922 to work for Harper’s Bazar (spelled this way until 1930), Edward Steichen became the chief photographer for Condé Nast Publications. He provided society portraits and fashion images for Vanity Fair and Vogue, transitioning away from the soft-focus style that had been in vogue and embracing a clearer, more visually impactful approach. His choice of models significantly contributed to his success; he captured favorites like Lee Miller and Marion Morehouse in natural light, allowing their personalities to shine. As the decade progressed, fashion designers began to shorten hemlines and lower waistlines, creating a slender, boyish silhouette that resonated with a new generation of young women who defied conventions by bobbing their hair, dancing to jazz, and indulging in public smoking and drinking.

Credit : getty.edu

 

Evolution of virtual trial mirrors

 

In apparel retail, after the long queue issue at the cash counters – came the waiting time outside the trial rooms. People ooften tried looks that were completely different from what they already have in their wardrobe.

So, virtual mirrors seemed the perfect solution for this problem.

Scan the person in 3D and then superimpose the 3D version of the garment on it. Perfect fall on the fabric customized to the actual stats of the person – pure delight.

Innovators started working on the virual mirror way before in 2005 as it was one of the primary issues faced by shoppers as well as retailers.

A 'Virtual Mirror' is a technology that uses augmented reality techniques to overlay an image of a garment onto a captured image of the customer, allowing them to see how the clothing fits and looks on them in real time, similar to viewing it on a personalized mannequin.

Kancharla Srimahitraj from India created the Smart Mirror, using AI technology to transform the dressing room process. The mirror scans a QR code, takes measurements, and suggests sizes. Users can virtually try on dresses, saving time and money.

This project is ideal for those who dislike traditional trials or prioritize security. With PictoBlox extensions, hardware and software merge seamlessly. The quirky board and code enable interactions like taking pictures and displaying dress options. The Smart Mirror is versatile and adaptable, suitable for various environments like shopping malls. It allows a futuristic dressing experience with convenience and security.

Some online services, like Intellifit and MyShape, measure a customer’s body to recommend clothing that fits and enhances her shape. These technologies have been implemented in stores such as Levi's and Charming Shoppes across Ohio, Florida, and Texas. Other online platforms, including MyVirtualModel, Knicker Picker, and 3Dshopping, offer predefined body types that help shoppers visualize clothing that corresponds to their selected type. Additionally, augmented reality techniques can project an image of a garment onto a customer's captured image, adjusting in real time as the customer moves in a virtual mirror.

 

In essence, these virtual fitting technologies provide an experience akin to seeing clothing on a personalized mannequin. However, many customers still need to try on garments to fully appreciate how they fit. While advanced computer graphics can accurately simulate the drape, folds, and stretch of fabric, it was noted that the technology is not entirely reliable, sometimes leading to unexpected fits or colors and an uncomfortable fabric feel.

Furthermore, these technologies do not encompass the myriad of ways a garment can be styled. For instance, a button-down shirt can be worn buttoned or unbuttoned, fitted or loose, tucked or untucked, tied at the bottom, and with sleeves rolled to various lengths. The extensive range of fitting options ultimately necessitates physically trying on clothes.

Since this technology is still in its evolving stage, we await for it to achieve its full bloom in next 5 years in the superfast paced digital era.

Watch out for more such content at GIFT.

 

Flyrobe Expands to Bilaspur : Your Ultimate Destination for Rental Fashion

Flyrobe, India’s leading premium ethnic wear rental brand, is proud to announce the opening of its brand-new store in Bilaspur on January 19, 2025. This store marks yet another milestone in Flyrobe’s journey of making high-end fashion accessible, sustainable, and affordable for all. Located in the heart of Bilaspur, the new outlet will offer a stunning array of menswear and womenswear rentals, catering to weddings, festive occasions, and more.

“Every corner of India deserves the charm of rental fashion”, said Ms. Aanchal Saini, CEO of Flyrobe. “With Bilaspur's vibrant culture and celebrations, we’re excited to bring sustainable, high-end couture within reach. Now, residents can celebrate in style while enjoying affordability and sustainability,” Saini adds.

Samriddhi Raikwar, Franchise Owner of Flyrobe Bilaspur, shares her excitement: “Flyrobe is India’s leading rental fashion brand, offering high-end designer outfits and accessories for special occasions without the need to own them. As someone who has always cherished dressing up for celebrations, I felt Bilaspur needed this unique concept. Flyrobe allows people to experience the joy of wearing couture and premium designs by simply renting them—making fashion more accessible, affordable, and sustainable. This store is my way of combining my passion for fashion with a vision to transform how our city celebrates.”

 

Flyrobe is transforming Indian occasion wear with its eco-friendly rental fashion concept. The store offers personalized consultations, perfect fittings, and a wide range of designer brands—making it easy for everyone to look stunning on their special day without owning the outfits.

The grand opening was a special event! Flyrobe Bilaspur invited everyone to enjoy exclusive offers for early customers and explore the latest collection. Many people joined in to be part of this exciting journey in rental fashion.

About Flyrobe

Flyrobe is India’s largest and most trusted fashion rental platform, pioneering the rental fashion market since 2015. With a commitment to sustainability and affordability, Flyrobe provides an omni-channel experience, allowing customers to rent high-end ethnic wear at a fraction of the cost. Serving over 30 cities online, Flyrobe boasts a growing network of 20+ retail stores across India, including locations in Delhi, Mumbai, Bangalore, Hyderabad, Jaipur, Bhopal, Agra, Nagpur, and now Bilaspur.

Major GLORY Awards 2024

 

GLORY 2024 Lifetime Achievement Award - Nagesh B.S.

Starting his journey from 1982, Nagesh has been a keen learner and extraordinary observer of consumer behavior. Throughout his retail career, his imeccable understanding of consumer needs, wants and desires was instrumental. 

This knowledge and experience helped him establish India's own apparel retail chain called Shoppers Stop under the umbrella of Raheja group in 1991. Since then Shoppers Stop has made an indelible mark on Indian consuers as a mark of quality product as well as service. SSL remains true to its promise of providing 'nothing but the best' till date as far as retail shopping experience goes. 

The GLORY Lifetime Achievement Award 2024 was won hands down by Nagesh as no other challenge came close to launching Shoppers Stop in early 90's for the common Indian.

GLORY 2024 Fashion personality Award - Sylwia Szymczyk

Sylwia Szymczyk has been in fashion professional since 2008 in Italy. She is currently using her experience of 3D modelling and latest AI tools to create life-like images of garmets for consumers even before they are made – so people get their fashion apetite fulfilled as per their own wishes.

Her expertise spans over 3D Modeling, UV Unwrapping, Animation, 3D Rendering, 3D Sculpting, Texturing, V-ray, I-ray, CLO3D, Vstitcher, Unreal Engine, AI Strategies, Open Innovation, Design Thinking, Business Strategy, Product Development, MVP Creation. AI Solutions, Design Strategy, Product Development, Maya, Adobe Substance Package, Blender & Zbrush.

Sylwia has 15+ years of experience working with major fashion powerhouses like Armani, Max Mara Fashion Group and VF corporation. She is passionate about driving innovation in fashion through harnessing the power of people, collaborations and partnerships.

GLORY 2024 Fashion Institute Award - RMIT's School of Fashion and Textiles

Most preferred among the Indians staying and studying in Austraila have voted for RMIT's school of Fashion and Textiles. Their community has been vocal about the innovation going on in the institute for years. Looking at the popularity, GLORY Award for the Fashion Institute 2024 went to RMIT's School of Fashion and Textiles.

One of Australia's original tertiary institutions, RMIT University enjoys an international reputation for excellence in education, research, and engagement with industry and community. RMIT is a member of the Australian Technology Network, a global leader of a new generation of universities. Ranked 22nd in the world of universities under 50 years old, RMIT has obtained a 5-star QS ranking accreditation.

GIFT GLORY Awards 2024 announced!

 

 

GIFT announced GLORY AWARDS 2024 on the auspicious 76^th Republic day of our beloved country. It is a fitting celebration for the apparel industry as it has been working tirelessly for the people with the people by the people – best way to define our republic spirit.

As the Chairman of the marketing platform GIFT said “It is high time we start celebrating the true genius of our apparel industry. The world needs to join hands on the unexplored terrains of apparel market. The evolution of apparel is still in a very nascent stage I believe.”

It is fairly an understanding among the apparel industry that the segments of the apparel industry need to share the credit for the success due to their own hard work.

“When we speak about apparel, the discussion soon turns towards fashion, leading on to influencers in bollywood and then it gets into the gloaurous lifestyle of the celebrities. Not many people get into the non-glamorous behind the scene innovations going on in the apparel industry. So, there is much more to the credits of textile industry than just the glamour quotient. Say, the volworine fabric used in our Mangalyaan, glow in the dark fabric for industrial safety unforms, the recent cloaking fabric innovation by IIT Kanpur team for the armed forces – these are very, very important milestones for the Textile industry which hadly get any space in our social media feed – due to the serious nature and easily get outshined by the glamour world.” says the Editor of GIFT Ms. Ritu M. She added "The interesting challenge is to bridge the gap between various sections of the apparel industry and unite them as one - in letter and spirit. They should be like family members."

The GLORY Awards 2024 has a mix of established brands but some new startups as well. The winners share the same benchmark of appreciation from actual consumers and customers. All brands were rated on their social feedback as well as their commitment to do well for their customers.

The social media influencers awarded the GLORY Awards have been phenomenal in their approach of sending a positive vibes to their subscribers about Indian clothing as well as culture and heritage. They have shown that saree can be glamorous partywear and an evening gown can be full of Indian motifs.

The highlight was the Lifetime Achievement Award for the incredible work done by Mr. B.S.Nagesh in shaping the poster boy of organised retail business in India - Shoppers Stop. While he has been instrumental in creating some huge success stories for retail, he has mastered the carft of costumer service. He founded TRRAIN to help people with special abilities to open new opportunities in Indian retail sector. GIFT celebrated his initiative to observe December 12 as the Retail Employee Day to mark their achievements.

While the world was shook by the Cloaking system deviced by the team at IIT Kanpur - GIFT celebrated this amazing achievement as announcing it to be the MEGA achievement of the textile industry as well. It was an honor for GIFT to announce the 3 faculty of IITK as the recipient of the MEGA achievers of 2024.

Concluding the year 2024 with a bang, GIFT is excited to reach out to new players and know more about their stories in 2025.

Visit www.greatindianfashiontown.com for details.

Shuddhi - A Herb-Infused Clothing Line by BYOGI

BYOGI - a sustainable conscious living solution, announces the launch of its herb-infused clothing line ‘Shuddhi’. Crafted with a blend of cutting-edge technology & sustainable practices, BYOGI's herb-infused clothing incorporates natural herbs directly into the fabric offering a unique sensory experience with multiple wellness benefits to the wearer.

BYOGI seamlessly intertwines fashion and empowerment, was born out of a profound purpose and a commitment to make a positive impact. The brand's origin lies in the empowerment projects where incredible women emerged from socially and economically challenging backgrounds. These women, having faced unimaginable challenges such as violence and the loss of loved ones, inspired the inception of BYOGI.

BYOGI encompasses conscious clothing, wellness essentials, thoughtful accessories and BYOGI Studio which comprises of bridal collection.

 

In ancient India, the use of herbs and natural remedies to heal the body and mind was a common practice. The Shuddhi collection was inspired by this tradition in order to harness the natural healing power of herbs such as Tulsi, Neem, and Tumeric into your daily routine for improved sleep, reduced stress & healthier skin.

 

 

BYOGI integrates the finest herbs carefully selected for their therapeutic properties, directly into the fibers. The infusion ensures that these herb benefits are gradually released creating a continuous & comforting wearing experience.

Srividya, Global Business Head BYOGI, says, “With this collection of “Shuddhi”, we want to introduce a symphonic fusion of nature, fashion & wellness. The products not only elevate personal style but also contribute to holistic well-being.”

The Shuddhi collection has six different herb-infused products such as Aloe Vera, Neem, Tulsi, Red Sandalwood, Vetiver (Khus) and Tumeric. Each pyjama set from the Shuddhi collection is perfect for leisure & sleepwear.

 

One can experience a rejuvenating sleep, in the luxurious comfort of the cotton-made kurta and pyjama sets, made with love and care by BYOGI in-house artisans and infused with Tulsi, Neem, Turmeric, and other herbs for their skin healing and calming properties.

 

Great Indian Fashion Town is very optimistic about BYOGI.

Visit them on www.byogi.store

Dior's 'Golden' wonder in Bangkok

Dior’s 'Gold House' in Bangkok stands as a remarkable fusion of Parisian luxury and Thai artistry. Situated in the vibrant Phloem Chit district, across from the Central Embassy Mall and Park Hyatt, it offers a stunning escape from the city's frenetic pace. This concept store, with its unique blend of fashion, design, and lifestyle, is proof of Dior’s commitment to artisanal craftsmanship in an age dominated by mass production.

The Dior Gold House’s façade is a breathtaking homage to the house’s headquarters at 30 Avenue Montaigne in Paris. Designed to resemble Dior’s iconic Parisian building, it features a mansard roof, 300 faux windows, and is adorned with a million handmade gold mosaic tiles. This luxurious structure sits amidst lush tropical gardens, transforming what was once a car park into a tranquil oasis of greenery and water features.

The creative direction for Dior Gold House was led by Luca Albero, Dior’s Visual Merchandising Creation and Image Director. Albero, known for curating Dior’s men’s and women’s collections, has transformed the space into a visual masterpiece. Within the 2,500 square meters of gardens and 800 square meters of interiors, visitors are treated to an artful display of Dior’s collections, including exclusive items designed specifically for Bangkok, such as a gold-toned Lady D-Joy bag with pearl embroidery.

Integral to the store’s charm is the work of seven talented Thai artists and artisans. Their contributions blend traditional Thai crafts with contemporary design, offering unique and intricate pieces that elevate the store’s aesthetic. Notable works include Korakot Aromdee's bamboo sculptures, Savin Saima’s bamboo filigree reimagining of Lady Dior bags, and Boonserm Premthada’s furniture made from treated elephant waste. Additionally, Eggarat Wongcharit’s vibrant, mirror-mosaic armchairs bring an exciting touch to the space.

The store’s interiors are as thoughtfully curated as its exterior. In one room, Dior’s iconic toile de Jouy pattern is embossed on concrete made from recycled Carrara marble. In another, recycled glass vitrines showcase Dior's merchandise. A dramatic dome with a star-shaped oculus, inspired by Rome’s Pantheon, adds grandeur, while the VIP salon, hidden behind an unmarked door, offers an intimate setting adorned with bamboo strips and luxurious details.

 

Dior Gold House is not intended to be permanent. Though it will only stand for two to three years, its impact is undeniable. The collaboration between Dior’s creative team and the Thai artisans demonstrates an extraordinary commitment to craftsmanship.

Images courtesy : tatlerasia.com

The warp & weft of visual stories

Stories have captivated us since time immemorial, from bedtime tales to mythological legends and now more recently, OTT binge fests. When a good story spins its yarn, we are the enthralled audience. But aren’t stories audio-verbal, literary, or cinematic? Is there a common ground between the world of fashion, retail, and the world of imagination? 

Some stories stay with us forever, while others engage us in the moment. Both are entertaining in their own ways. As we already know, the charm of a good story lies in the delicate tapestry of an appropriate setting, memorable characters, thematic backdrops, and the complexity of the situation with a powerful finale. It is the emotional facets like excitement, humour, nostalgia, intrigue, and suspense that keep us hooked to it. Emotions are timeless; hence, so is its tale. 

Consider also that every good story has a strong thread that binds it together, just like the beads in a garland. Translated into the language of retail fashion, this strong thread is akin to the brand’s ethos or personality, which dictates the emotional facets to be highlighted; this in turn becomes the deciding factor for the setting, characters, theme, et al. 

So, let’s dive in and see how narratives are woven. 

One of India’s most popular couture designers is, of course, Sabyasachi. The very name evokes a sense of grandeur and old-worldly regality. Lovely embroideries are embellished with Indian culture and heritage; cascade upon cascade of rich red wine silks are coupled with deep burgundies, handcrafted to perfection. How does this masterful storyteller create such a compelling vision even in our imaginations? 

Sabyasachi’s work is an ode to Indian art, craft, culture, and quality. This is the thread that binds it all together. He then cocoons it with authentic, luxurious old-worldly charm, evoking the emotional facet of nostalgia combined with a hint of mystery. So, it is no surprise then that he curates his settings with priceless vintage paintings and exquisite intricate carpets from forgotten palaces. Elaborate crystal chandeliers cast a majestic glow over enormous earthen cauldrons; the scent of musk from finely carved attar bottles hangs delicately between the two. His master stroke lies in the deep understanding of human psychology that the audience is happy to drink in sight upon sight of this never-ending story. 

Image credits: sabyasachi.com

The love for art & craft has a fair share of takers; halfway around the world, American women’s wear brand Anthropologie, is also known for its handcrafted creativity and contemporary bohemian-ness. Anthropologie recognises the inherent talent and creativity in each woman and reflects it by creating unique store environments; no two Anthropologie stores are the same, much like individuals. Yet, they are all clearly recognisable through the common thread of textured and rustic bohemian vibes. Their handmade window décor, crafted with sustainable, natural materials in artistic compositions, never fails to surprise and delight!

            

Image credits: anthropologie.com 

While it may seem easy for top-of-the-trade brands to storytell, let’s dive a little deeper and explore the nuances based on our eyes alone. 

This lovely analogous colour paletted collection is a continuous tale of visual harmony and symphony. All the mannequins sport solid, warm, summery tones; the backdrop complements it with flat, plain, simple, solid geometric forms. These basic shapes and forms are then layered in front of and behind the merchandise, drawing our attention towards it, emphasising the basic yet stylish silhouettes. Visually coherent, this display keeps our eyes moving from outfit to outfit in a smooth, harmonious manner. 

             

Image credits: Eris Marasigan on unsplash.com  

Compare that with this image, a leather fashion bags boutique store on one of the many bylanes in Spain. Has the outside lent the ambience to the inside, or is it the other way around? Both complement each other so well! 
Glistening leather bags are beautifully sandwiched between the textured wood planks and the tall branch arching inwards. The creamy pastel yellow creates a foreground on the façade and a backdrop for the merchandise. The props, lighting, visuals, and signs are all in keeping with the textural feel of leather. The feminine look and feel is communicated via the slim and rounded forms. The emotional message the space subtly conveys is: Hey! We’re an outdoorsy, adventurous bag brand, tough and glamorous at the same time. 

                                  

 Image credits: Santiago Boada on unsplash.com 

So irrespective of whether you are an aspiring couturier or a budding fashion merchandiser who wants to bring in bigger orders for a label, whether you cater to the luxury to mass-market, Stories Sell. And spinning this story is the skill of the storyteller who combines fabrics and silhouettes with surface feels and textures, pays attention to the mood and message, the outside and the inside, to the creator as well as the customer, delighting both! 

About the author

Namrata Sachdev Is a retail spatial planner, designer, and visual merchandiser. She is also an educator at XIC, one of the leading mass-media institutes in India. A certified consumer behaviour professional who brings together multiple creative disciplines of design, branding, and space to create memorable brand experiences.

 

The Indian Garage Co. Expands into Offline Retail

 

The Indian Garage Co. (TIGC), India’s leading homegrown fast-fashion brand, entered the offline retail market with the launch of its first Exclusive Brand Outlet (EBO) on Brigade Road, Bengaluru, a prime destination for high-street fashion. Sensational Cricketer & Brand Ambassador Suryakumar Yadav (SKY) inaugurated the EBO on October 13th, 2024. The event was a resounding success, drawing a large, enthusiastic crowd and transforming the area into a vibrant hub of excitement for Bengaluru’s fashion enthusiasts.

TIGC has allocated 20% of its budget to the expansion of its offline retail operations, with a strategic focus on growing the EBO segment. The company aims for EBO sales to contribute 30% of total revenue within the next 3-5 years. The company has signed five more stores across various cities and is focused on creating an army of young fashion entrepreneurs. TIGC plans to expand to 100 stores across India in the next 3-5 years.

Spanning 3,800 square feet, the new store offers a shopping experience designed to elevate fashion retail in one of Bengaluru’s premier high-street markets. The store's design emphasises a modern and enhanced shopping environment, featuring sleek, interactive displays and a comfortable ambiance. Meticulously crafted to provide an immersive and engaging experience, the store also includes a visually appealing space where fashion meets aesthetics, allowing customers to capture their experience while exploring the latest trends.
 

Speaking at the store launch, Anant Tanted, Founder & CEO, The Indian Garage Company, said, “The Indian Garage Co. is paving the way for a strong growth trajectory targeting Rs. 1,500 crore GMV in the next five years. We are introducing our immersive brand experience to customers through our first Exclusive Brand Outlet (EBO) in Bengaluru, with plans to open 10-15 more stores across the country within the next six months. Moving beyond retail expansion across India, the company is strategically entering the e-commerce space into international markets.”

The Indian Garage Co. is dedicated to style, quality, affordability, and accessibility, which has always been central to our brand. With the integration of both online and upcoming offline channels, TIGC aims to maximize convenience, accessibility, and customer engagement. The Indian Garage Co. showcases an extensive collection of the latest fashion styles. The brand differentiates itself by launching over 100 new styles every week and maintaining a portfolio of nearly 6500 SKUs.

Alka Dembla, Head of Retail at TIGC, stated, “In today’s dynamic marketplace, TIGC has emerged as a leading brand, driven by its expanding footprint across Direct-to-Consumer (D2C) channels and major e-commerce platforms. Our Exclusive Brand Outlets (EBOs) are crafted to deliver a unique and immersive customer experience, and we are excited to continue expanding our presence. By leveraging cutting-edge technology, we aim to deepen our understanding of consumer behaviour and streamline inventory management. Each store will be thoughtfully tailored to reflect the preferences and needs of the local community it serves.”

The store features an exclusive collection available only for the EBO launch, offering customers a unique opportunity to explore the latest fashion trends—such as Street Korean, Anime Collection, Bohemian Resort, and Dark Character—before they are available online. The brand showcases age-neutral fashion, catering to all life stages, ensuring something stylish for everyone.

To commemorate the launch, TIGC planned a series of exciting promotions and offers for customers during the opening week. The brand is also incorporating several community-building activities as part of the celebration. TIGC products are available online via its official website, TIGC.in, as well as on major e-commerce platforms such as Myntra, Ajio, Amazon, Flipkart, and Meesho. The brand also has a presence in approximately 100 Fashion Factory stores across India.

About The Indian Garage Co.

Established in 2012 by Anant Tanted, The Indian Garage Company is an asset-light, EBITDA-positive D2C firm that has grown into a 400-crore enterprise with a rapid growth trajectory. The brand targets 1500 Cr GMV in the next five years. TMRW, an ecommerce rollup venture owned by the Aditya Birla Group, invested Rs 155 crore in The Indian Garage Co last year.

Operating under the 'House of Brands' format, the company boasts three brands under its umbrella: TIGC (menswear), FreeHand (womenswear) & HardSoda (plus-size menswear). As a company focused on Gen Z consumers, The Indian Garage Co. has evolved into a tech-enabled, digital-first firm, promising its customers access to global fashion trends at an unprecedented pace.

Due to the growing acceptance and popularity of TIGC products, the company intends to diversify its offerings and introduce additional categories under its umbrella.

 

Singer to launch first Indian experiential store in New Delhi

 

Global sewing machine brand Singer will launch its first experiential store in India at South Delhi’s Nehru Place. Following the opening, Singer plans to revamp its 21 India stores to turn them into experience centres.

“This flagship store marks a major milestone for Singer India,” said Singer India’s managing director and vice chairman Rakesh Khanna, Indian Retailer Bureau reported. “India’s rich heritage in textiles and craftsmanship, combined with the growing interest in DIY fashion, presents an exciting opportunity. We aim to make sewing a fun and accessible craft for younger generations while preserving the skills cherished by their mothers and grandmothers.”

Singer has a 170 year history and specialises in sewing equipment for the home. The business’ new retail concept features a minimalist aesthetic to put its vibrant fabrics and sewing machines front and centre. The New Delhi store will house interactive workshops and events to drive footfall and create community as well as a ‘history wall’ to share the brand’s journey.

“We have been associated with Singer India for close to three decades, and this was a fabulous opportunity to imagine a differentiated customer experience for this iconic brand,” said Singer’s design partner Incubis’ director Amit Krishn Gulati. “The new store will resonate with young trendsetters who want to create and customise what they wear, while also connecting with the nostalgic stories associated with Singer sewing machines.”

 

 

The new retail concept, inspired by modern creative hubs and the growing DIY craft movement, blends functionality with style. Designed to resemble a modern country cottage, the store’s minimalist aesthetic—featuring monochromatic tones and clean lines—highlights the vibrant fabrics and threads that accompany SINGER’s innovative machines. The modular design ensures the space can easily adapt for product displays, training sessions, and demonstrations.

Interactive Experiences for Craft Enthusiasts

Customers will have the opportunity to work on SINGER’s latest high-tech sewing machines, participate in hands-on workshops, and learn valuable tips from industry experts. The store will also offer courses in sewing and crafting, encouraging creativity and innovation among both seasoned sewists and newcomers.

Bringing SINGER’s Legacy to Life

A highlight of the new store is the History Wall, a visual celebration of SINGER’s remarkable journey, including its contribution to the Apollo mission’s spacesuits. Through images and stories, visitors will discover the brand’s long-standing impact on fashion, craftsmanship, and technological innovation.

Scheduled to open this November, the flagship store aims to create an upscale, engaging environment where craft lovers, designers, and fashion enthusiasts can explore the future of sewing in a modern, interactive setting.

 

 

Farhan and Shibani Akhtar Collaborate with Nu Republic

 

Mumbai, Maharashtra, India

• Nu Republic is an Indian lifestyle wear-tech brand which specializes in head-turning wireless audio products & wearables 

• Actors Farhan Akhtar and Shibani Akhtar endorse Nu Republic and are the faces of the brand.

Nu Republic, the trailblazing Indian lifestyle technology brand renowned for its disruptive “wear-tech” products, has dropped its exclusive behind the scenes video of its partnership with the dynamic duo, Farhan Akhtar and Shibani Akhtar. 

Nu Republic is on a mission to challenge the monochromatic world of wear-tech, challenge the status quo and establish wear-tech as a fashion accessory, a form of self-expression.

Ujjwal Sarin, Founder, Nu Republic, expressed his excitement, stating, “Farhan Akhtar and Shibani Akhtar embody the ethos of Nu Republic through their multifaceted accomplishments. I’m excited that Nu Republic is raising the bar, with our collaboration with Farhan Akhtar & Shibani Akhtar. We're not just dropping cool wear tech products; we're establishing the #nucodeofcool."

 
A Perfect Synergy: Speaking at the launch of the campaign, Farhan Akhtar said “I’m excited to partner with Nu Republic on its mission to firmly plant its flag at the intersection of music, style & technology. These wear-tech products are born to be stylish and Nu Republic’s refreshing approach to this industry is inspiring. Look forward as we establish the #nucodeofcool!"

 
Innovation and Style: “As the face of Nu Republic, I am immensely proud to be a part of a brand that's disrupting the fashion wear-tech landscape. Nu Republic's wear-tech products are bold, dominant, and awe-inspiring, embodying a trailblazing spirit that empowers self-expression” added Shibani Akhtar. 

Shared Values and Vision: The collaboration is built on shared values of creativity, quality, and forward-thinking. Both Farhan and Shibani have always championed projects that push the envelope and bring fresh perspectives. With Nu Republic, they aim to inspire and empower individuals to embrace the future of fashion and technology. 

Nu Republic has been leading the way in delivering cutting-edge designs tailored for Gen Z consumers. From its award-winning Transform X® earbuds to the recently launched Cyberstud® Spin-India’s first earbuds in the form of a fidget spinner-Nu Republic continues to create head-turning products for its fans. 

Behind the Scenes: The decision to join hands with Nu Republic was rooted in a shared passion for music,fashion and disruption. Farhan and Shibani were impressed by Nu Republic's vision of making high tech affordable and high style attainable. 

Looking Ahead: As Farhan Akhtar and Shibani Akhtar dazzle the screen in this latest TVC with their undeniable charm, their final call out in the video- 'You Have to Have to Have them' infuses the scene with a dynamic energy, illuminating the irresistible appeal of Nu Republic's cool wear-tech products.

This partnership promises to bring exciting new developments in the wear tech industry. Farhan and Shibani Akhtar, alongside Nu Republic, are poised to introduce a range of products that will redefine the way technology is integrated into daily life. Stay tuned for more updates on this groundbreaking collaboration.

 
About Nu Republic
Nu Republic, is a trailblazing Indian lifestyle technology brand renowned for its disruptive “wear-tech” products - wireless audio, watches. earbuds and speakers, and innovative charging solutions. Backed by our product disruptions, we have firmly planted our flag at the intersection of electronics, music, and fashion.

Through our fashion-first design philosophy. We've successfully redefined the playing field by making high-style attainable, and high-tech affordable. Nu Republic counts dynamic power couple Farhan Akhtar and Shibani Akhtar as its brand endorsers. 

Nu Republic today is a global brand bringing in the style and pushing boundaries far and wide. We are committed to disruption, counter-culture and self-expression. We continue to partner with influencers, pioneers, and brands who embody our values and forge their own path.

Nu Republic is promoted by NuWorld Retail Private Limited - privately held company based in Gurgaon, Haryana. Our products are available through a variety of distribution channels globally The company’s website can be found at www.nurepublic.co.