Actor Amit Sadh Inaugurates Ethnix by Raymond's Flagship Store at Lake Shore Mall, Thane

 

Ethnix by Raymond, the ethnic wear arm of the iconic Raymond Group, unveiled its flagship store at Lake Shore, Thane (Viviana Mall) bringing its century-old legacy full circle to the city where it all began.

The grand launch was graced by acclaimed actor Amit Sadh (known for his roles in Breathe and Kai Po Che), who inaugurated the store and joined the Raymond leadership team for an exclusive walkthrough. Amit was accompanied by 18 models in ethnic ensembles, creating a striking visual moment that set the tone for the festive season. A soft pink embroidered Indo-Western ensemble from the Cocktail Collection, styled on Amit Sadh, added to the grandeur of the evening.

With over 100 years of heritage in premium menswear, Raymond has long been a trusted name in Indian fashion. Ethnix carries this legacy forward with 140+ exclusive business outlets across 70 cities, offering a complete wardrobe for every occasion — from weddings and festivities to poojas and celebrations. The collection includes regal sherwanis, classic bandhgalas, versatile kurtas, festive bundis, Indo-western ensembles, and accessories designed to dress not just the groom but his entire entourage.

Sharing his thoughts at the launch, Vipul Mathur, Chief Business Officer, Raymond Group, said, “Ethnix by Raymond is a cultural statement. With this launch, we’re inviting every man to experience the pride of wearing heritage. Our vision is to make ethnic wear more accessible, aspirational, and relevant to today’s generation. This store represents not just fashion, but a celebration of India’s rich traditions reimagined for the modern man.”

Amit Sadh added, “Ethnix by Raymond brings a perfect mix of tradition and modernity. It’s exciting to be part of a brand that celebrates Indian heritage while staying stylish and contemporary. I believe every man will find something here that reflects his personality, whether it’s for a grand wedding or a festive celebration.”

The launch event also featured a live guitarist performance, exclusive media interactions, and celebratory photo opportunities, making it a memorable milestone for Raymond.

About Raymond Group 

Raymond Group is one of the leading branded apparel players in the menswear industry with a portfolio of Power Brands – Raymond Fine Fabrics, Raymond Made-to-Measure, Raymond Ready-to-Wear (RRTW), Park Avenue, ColorPlus, and Parx. All these brands command a significant share of wardrobe solutions in the market. The Raymond brand enjoys considerable leadership over most competing brands, translating into iconic status. 

Star-studded launch of the Great Indian Wedding Book 2025

 

It was a glittering evening where luxury met legacy as Bollywood actor Varun Dhawan presented India’s Best Wedding Makers at IBWM 2025 conclave followed by versatile actor Neha Dhupia unveiling the 5th edition of The Great Indian Wedding Book (TGIWB) on Sunday, October 5, 2025, conceptualised by Copper Events at Jio World Convention Centre, BKC, Mumbai. The celebration also witnessed the presence of glamorous Esha Gupta, adding further sparkle to the night of creativity, craftsmanship, and luxury. The Great Indian Wedding Book (TGIWB), India is most celebrated annual coffee-table book chronicling luxury weddings.

India’s Best Wedding Makers (IBWM) Conclave was more than an event; it was a celebration of the brilliant minds and skilled hands that craft weddings into experiences of a lifetime. From visionary planners and couture designers to jewelers, photographers, chefs, and décor specialists, the conclave honoured excellence across every pillar of the wedding ecosystem. The unveiling of the IBWM Powerlist 2025 was a moment of recognition and pride; acknowledging visionaries who not only define trends but also shape India’s standing as a global destination for luxury weddings.

Pleased with the success of the event, Mr. Atul Pandey, Publisher of The Great Indian Wedding Book said, “We are honoured to present the 5th edition of The Great Indian Wedding Book, India’s flagship luxury wedding publication. Our vision was to create more than a book; it is a curated chronicle and a trusted reference point for families, creators, and brands navigating the luxury wedding space. With the launch of this edition and the unveiling of the IBWM Powerlist, we aim to set a benchmark that celebrates talent and places Indian weddings firmly on the global stage.”

Speaking at the occasion, Bollywood Actor Varun Dhawan said, “It’s an absolute honour to be here at the India’s Best Wedding Makers Conclave tonight. The energy in this room is truly inspiring, with so many visionaries from across the wedding world gathered to celebrate creativity and excellence. Indian weddings are not just events, they are living works of art, built with passion, imagination, and extraordinary effort. That is exactly what The Great Indian Wedding Book has always captured — the people, the ideas, and the innovations shaping this Industry.”

Mr. Prateek Tandon, as Co-founder of India’s Best Wedding Makers added, “Bringing India’s Best Wedding Makers Conclave to life has been a truly fulfilling journey. Our vision was to create not just an event, but a platform that unites the most brilliant minds shaping the wedding industry today. By curating an ecosystem where creativity, commerce, and culture intersect, we are proud to have built a stage that honours excellence while inspiring the future of Indian weddings on the global luxury map.”

Ms. Prachi Tandon, Co-founder of Copper Events said, “At Copper Events, we have always strived to deliver the finest solutions in the wedding industry. It is a matter of great pride for us to partner with India’s Best Wedding Makers and The Great Indian Wedding Book. We are truly honoured to have played a pivotal role in curating this landmark event, which has brought together astute clients, leading luxury brands, and the most exceptional talent from across the industry.”

Speaking at the occasion, Bollywood Actress Neha Dhupia said, “It was such a wonderful evening at the India’s Best Wedding Makers Conclave. The energy and creativity in the room truly reflected the spirit of the Indian wedding industry. The new edition of The Great Indian Wedding Book is incredibly beautiful and a must-have guide for anyone planning a big wedding, filled with inspiration, trends, and insights from the country’s top wedding experts.”

Speaking at the occasion, Bollywood Actress Esha Gupta said, “The new edition of The Great Indian Wedding Book is so beautiful! It captures the essence of Indian weddings with such style and detail. Kudos to the team and one must have it to plan a beautiful wedding. Being at the India’s Best Wedding Makers Conclave was an incredible experience. The atmosphere was electric, surrounded by the most talented people who are redefining how India celebrates love and luxury at weddings.”

In India, weddings are far more than ceremonies, they are identity statements. They serve as milestones where heritage, aspiration, and design come together with the grandeur of global luxury. With over 32 lakh weddings every year and an industry valued at nearly Rs. 4.7 lakh crore, weddings are not just personal celebrations but the very heartbeat of India’s cultural economy. They also stand as the ultimate stage for luxury, shaping and influencing couture houses, jewelers, hotels, automotive brands, and spirits companies alike.

Resonating with the opulence of India’s wedding industry, The Great Indian Wedding Book and its flagship annual platform, the India’s Best Wedding Makers (IBWM) Conclave, stand as both a showcase of excellence and a benchmark of credibility, filling a long-standing gap for an authoritative platform that honours creativity and innovation with objectivity. More than recognition, they offer permanence documenting the finest talent, setting new standards, and elevating Indian weddings onto the global stage of luxury and influence. Much like cinema has its festivals, fashion its runways, and literature its prizes, Indian weddings now have their own true marker of prestige.

Giorgio Armani : A Fashion Visionary

 

 

Giorgio Armani was an esteemed Italian fashion designer and the founder of the renowned Armani luxury fashion house. Celebrated as one of the most influential figures in contemporary fashion, Armani first gained prominence through his work with the fashion house Cerruti 1881 before establishing his own label in 1975. He became well-known for his minimalist, deconstructed silhouettes—particularly his jackets and suits—which are credited with redefining elegance for both men and women in a modern context. Armani also significantly impacted celebrity style, especially in red-carpet fashion. By the early 2000s, he emerged as the most successful Italian designer, expanding his brand into music, sports, and luxury hotels.

Born in Piacenza, Armani experienced a modest upbringing during World War II and initially pursued medical studies at the University of Milan. However, he left to serve in the Italian Army. Following his military service, Armani embarked on his fashion career as a window dresser and sales clerk at La Rinascente in Milan, later designing menswear for Nino Cerruti while freelancing for various manufacturers. In 1973, he teamed up with Sergio Galeotti to launch a design office, and in 1975, they founded Giorgio Armani S.p.A., introducing both men's and women's ready-to-wear collections. Armani's brand grew globally, incorporating several lines such as Emporio Armani, Armani Junior, and AX Armani Exchange, while also venturing into cosmetics, perfumes, and home furnishings. His work in costume design for over 100 films, particularly American Gigolo (1980), solidified his international acclaim.

Beyond fashion, Armani explored the realms of hospitality, sports, and music, including the Armani Hotel in Dubai, designing uniforms for Olympic and professional sports teams, and curating music compilations for Emporio Armani Caffè. He was a strong advocate for ethical practices, notably banning underweight models in 2007 and promoting sustainable fashion initiatives. Armani kept his personal life private, maintaining a long-term partnership with Galeotti until his passing in 1985.

Giorgio Armani is celebrated for pioneering a minimalist, relaxed elegance, particularly through the deconstruction of the traditional suit with flowing lines and softer fabrics. He transformed power dressing into an embodiment of quiet confidence. Armani built an independent global fashion empire that extended beyond clothing to lifestyle products, employing red carpets and Hollywood as platforms for his brand. His influence has reshaped modern fashion, characterized by timeless sophistication and a commitment to healthy body standards, leaving an indelible legacy on both style and business.

His legacy continues to inspire countless designers and fashion enthusiasts around the world. Armani’s dedication to quality craftsmanship and timeless design has become a benchmark in the industry, setting a standard that many aspire to emulate. With an eye for detail and a passion for innovation, he consistently pushed the boundaries of fashion, creating pieces that are both iconic and enduring.

Even today, Giorgio Armani's influence can be seen in the sleek silhouettes and understated elegance that dominate runways and fashion editorials. His commitment to ethical practices and sustainability resonates strongly in the modern era, where consumers increasingly seek brands that align with their values. Armani’s vision has not only shaped the aesthetics of fashion but has also encouraged a more conscientious approach to design and consumption.

As the fashion world continues to evolve, Giorgio Armani’s contributions remain a guiding light, reminding us that true style is timeless, and that elegance lies in simplicity and authenticity. His work and philosophy continue to inspire new generations, ensuring that his legacy lives on as a testament to the power of creativity and vision in the world of fashion.

 

 

Global India Couture Week (GICW) 2025

Mumbai, Maharashtra, India

The fashion spotlight turned to Mumbai this week as Global India Couture Week (GICW) 2025 delivered a spectacular four-day extravaganza at the Nesco Centre, Goregaon, bringing together over 40 designers from across India and abroad. From iconic veterans to emerging voices, the event served as a powerful convergence of design, culture, commerce, and global vision once again reaffirming GICW’s reputation as India’s definitive couture platform.

The event commenced with a dramatic solo showcase by renowned designer Rohit Verma, whose theatrical presentation was elevated by showstoppers Diana Penty and Maniesh Paul, setting a glamorous tone for the week ahead. As the showcase progressed, a diverse line-up of designers and institutions brought their vision to life. This included presentations by NIF Global, Gift Design Academy, Label Gayatri whose collection was highlighted by showstopper Lekha Prajapati,alongside Aankona, Battle Harbour, Andaloussia, Raj Sharma, and Lucilia Couture. The pairing of Nitin Singh x Forever Naveen Kumar offered a compelling blend of structure and elegance, while Manali Jagtap, presented by Dr Tvacha, captivated the audience with Daisy Shah as the showstopper. Closing the evening, Saisha Shinde’s edgy, sculptural showcase featured model Deepti Gujral, adding boldness to the lineup.As the week unfolded, the runway became a playground for creativity, celebrity, and couture. Ken Ferns delivered a modern, metropolitan collection.

 

Followed by an ode to Indian heritage by Odisha Textiles the next day. Students from IIFT (Bilaspur and Bareilly campuses) presented fresh interpretations of ethnic and fusion design. Designer Thomas Abraham brought sophistication to the runway with Manisha Rani as his showstopper, while Tina Ranka’s romantic silhouettes were modeled by Shruti Sharma. Kirti Rathore’s regal menswear line featured an ensemble of stars including Tina Ahuja, Neetu Chandra, and Aniruddh Dave. Gagan Kumar presented an edgy lineup, punctuated by showstoppers Shiv Thakare and Divya Aggarwal. The dynamic duo of Reynu and Nikhita Tandon Bhatia closed the segment with a glamorous celebrity parade featuring Deepti Sadhwani, Mallika Singhania, Krystle D’Souza, and Manika Vishwakarma, drawing thunderous applause.

The final stretch of the couture celebration offered an eclectic mix of student-led innovation, celebrity flair, and high fashion drama. IIFT’s Naraina, GK Campus, and Ghaziabad branches showcased experimental collections from emerging student designers. JD Institute of Fashion Technology brought theatrical energy to the ramp with Vedant Mahiwar and Prakruti Mishra as showstoppers. Harish Akkisetty, Aarya by Rashmi, and Sumit Goel, who featured Femina Miss India World Nandini Gupta as showstopper, expanded the style narrative with diverse themes and textures. One of the evening’s highlights was the emotionally rich showcase by Fraganta presents Robert Naorem, featuring Birjit Singh and Miss Supranational India 2025 Anushree on the ramp. The audience was further treated to collections by Naorem, Keembdanti by Sabyasachi, and Tamishka by Narendra Kumar, each of whom brought strong individualistic voices to the runway.

 

 

Capping off the week with a grand finale, celebrated designer Varun Bahl delivered an opulent and poetic couture presentation, featuring actress Fatima Sana Shaikh as the showstopper, a moment that brought the audience to its feet and brought GICW 2025 to a resounding close.

Speaking on the success of this year’s edition, Satyajit Mohanty, Managing Director of GICW, said, “Global India Couture Week is not just a fashion showcase it’s a cultural ecosystem that fosters dialogue between tradition and modernity. We are proud to provide a platform where Indian designers and global influences can co-exist and evolve together.” Adding to that, Dr. Sidharth Behera, Operational Director, stated, “This edition set new operational and creative benchmarks. From student showcases to international collaborations, GICW continues to be where couture finds its global voice.”

With an unmatched combination of over 40 design showcases, numerous celebrity showstoppers, and a stage that welcomed both legacy and next-gen talent, GICW 2025 marked a defining chapter in the evolution of Indian couture. As trends are born and talent discovered, the platform continues to bridge fashion, culture, and commerce charting the course for the future of Indian fashion on the world stage.

www.gicw.in

The First Fashion Model: Marie Vernet Worth

The Evolution of Fashion Modeling

In our saree stores, we frequently observe salespeople expertly draping the limited options chosen by customers. It's almost unbelievable how precisely they highlight the key design features of the sarees for their clients. Additionally, the speed at which they fold the sarees back into their original packaging is astonishing. This makes many of us ponder whether this practice led to the emergence of an entire profession dedicated to fashion modeling. It appears we are not far from the truth.

The First Fashion Model: Marie Vernet Worth

The first fashion model is widely recognized as Marie Vernet Worth, the wife of French fashion designer Charles Frederick Worth. In 1852, she began her career as a "house model," showcasing her husband's designs to clients. This practice was formalized by Worth in 1853, effectively establishing the profession of fashion modeling.

The blend of fabric knowledge and a passion for beauty inspired this remarkable talent to leave England and settle in Paris, the capital of fashion and art. To streamline the process—and perhaps to address the poor taste of some clients—Frederick Worth initiated a revolution. Previously, clients dictated their desires to the couturier, but now, the couturier proposed designs, and the clients chose. He introduced two groundbreaking concepts: the fashion seasons of fall/winter and spring/summer, and the idea of showcasing creations on a model rather than in catalogs. His wife, Marie Vernet Worth, a former clothing saleswoman, took on this role.

Marie Vernet Worth would step forward to allow customers to envision themselves adorned in the creations passing by. Following her, others would fill this role, initially referred to as look-alikes. The first model agency was established in England in 1928, where Gabrielle Chanel showcased them on her magnificent mirror staircase. French couturier Jean Patou popularized very thin women in fashion. Today, the industry still favors slim models, often enhanced through photo editing. We have strayed far from the original image of Marie Vernet, a brunette of fuller figure, and the true essence of this beautiful profession: wearing and showcasing the genius of human creativity.

Marie Vernet Worth initially modeled clothing for both her husband and her former employer, the silk merchant Gagelin et Opige, prior to her marriage to Charles Frederick Worth. Once the couple founded their fashion house, she became a full-time house model, working 12-hour days and even modeling during her pregnancies. As Worth's business expanded, she trained other women to model his creations, paving the way for more organized fashion shows. Marie Vernet Worth professionalized the practice of using living women to display garments, moving away from earlier methods that relied on mannequins or dolls. Her collaboration with Charles Frederick Worth played a pivotal role in establishing high fashion as we know it today and laid the foundation for the modern fashion industry.

Some part of this feature is taken from an article of Jérôme Monsieur de France. Through his stories, he invites people to discover French culture, its symbols, and the hidden treasures that make France a unique destination.

Jio World Plaza gets latest flagship store of Abu Sandeep

Maximalism may be enjoying a resurgence, but for Abu Jani Sandeep Khosla, it has always been in vogue. Long before the fashion industry embraced embroidery, brilliance, and opulence, this duo was already crafting a universe where “more is more,” executed with unrivaled artistry. Their latest boutique at Jio World Plaza in Mumbai is a seamless extension of that ethos—bold, luxurious, and deeply entrenched in Indian craftsmanship.

Upon entering, it becomes evident that this isn’t merely a store; it’s an immersive experience. A chandelier crafted from sharp glass elements gracefully hovers above a central space adorned with quilted mirrorwork curtains. The walls showcase bespoke Patola patterns embellished with radiant gold leafing. There’s an abundance of light and shine, but there’s also a profound sense of soul.

“We wanted to create a space that evokes joy, excitement, and awe,” the designers share. “Every detail has been drawn from India and her incredible crafts.”

There isn't a single focal point; rather, each corner narrates its own tale. From the hand-painted etched doors to the brass racks designed in the shape of the ‘Aikyam’ logo, which represents the harmony of masculine and feminine energies, every detail contributes to the narrative. This motif reappears on the custom-made, hand-carved door handles as well. If you observe closely, you'll discover how mirrors and lighting are strategically arranged to surprise you, transforming the ambiance of the space as you explore it.

 

“We love layered design. It’s complex, detailed, and meant to unfold slowly,” they say. “There are little surprises everywhere.”

The store might be new, but the energy it carries is decades in the making. “This is all of India, made in India, with all our hearts,” the designers say, adding, “It’s the sum of everything we’ve learnt over the years—brought together in one space.”

In a fun turn of phrase, when asked to describe the store as a movie character, they are clear: “She would be a queen, wearing her finest ensemble, layered with all her most precious jewels.” Fitting, considering how royal the store feels—without trying too hard to impress.

The interiors undoubtedly take center stage, yet the clothing on display is curated with equal precision to enhance the overall space. Signature AJSK embroidery styles—such as Chikankari, Resham, and mirror work—are artfully positioned throughout. You'll discover exquisite items like luxurious shirts and tunics, vibrant multicolored sarong sarees paired with concept blouses, and a striking bridal section featuring a dreamy red lehenga alongside a majestic sherwani. There's also a selection for men, showcasing crushed silks, Ajrakh and Resham Jaali embroidery, along with classic pieces from their ‘Shadow’ and ‘Bakhia’ collections. Enhancing this atmosphere is their new candle collection, inspired by themes of royalty and celebration, which adds another layer of storytelling through delightful scents.

 

What sets this space apart isn’t just how grand it is, but how intentional every element feels. “We want people to walk in and feel the richness of Indian heritage,” they say. “And we want them to walk out feeling proud of it.”

And the future? The duo is keeping that close to the chest—for now. “We’ve set our biggest project in motion,” they hint, “and we’ll be ready to talk about it very soon.”

For the time being, the new store serves as a testament to the fact that when it comes to showcasing Indian craftsmanship in the most captivating manner, no one does it quite like Abu and Sandeep.

Lets turn PET Waste into Sustainable Fashion

 

In a landmark initiative that blends sustainability, innovation, and circular economy principles, Bisleri International has partnered with EcoLine Clothing, the flagship sustainable brand of Shree Renga Polyester Pvt. Ltd., through a formal Memorandum of Understanding (MoU) signed at Bisleri’s Mumbai headquarters.

The collaboration aims to recover used PET bottles through Bisleri’s flagship initiative, Bottles For Change, and convert them into high-quality fashion and lifestyle products under the EcoLine brand.

The MoU was signed by Mr. Angelo George, CEO of Bisleri International, and Mr. Sankar K, Chairman of Shree Renga Polyester, in the presence of Mr. K. Ganesh, Head of Sustainability and CSR at Bisleri International, and Mr. Senthil Sankar, Managing Director of Shree Renga Polyester and Co-founder of EcoLine Clothing.

Through this partnership, collected PET bottles will be transformed into finished products such as jackets, uniforms, bags, and apparel using EcoLine’s state-of-the-art bottle-to-fabric technology, which incorporates dope dyeing and nanotechnology for enhanced durability and sustainability. This innovative model has already proven successful in previous collaborations with the Indian Army (Siachen) and the Royal Government of Bhutan.

This alliance marks a significant step forward in showcasing how collaborative action can drive meaningful change toward a circular and climate-conscious future.

Speaking on the occasion, Mr. Angelo George, CEO, Bisleri International said, “Plastic pollution is one of the most pressing environmental issues India faces today. At Bisleri, we believe managing plastic waste is not just an environmental responsibility but also an economic opportunity. Our partnership with Shree Renga Polyester through its EcoLine brand is a significant step forward in extending the life cycle of used plastic. Together, we are not just recycling PET bottles—we are reimagining their potential by transforming them into into sustainable fashion and lifestyle solutions.”

Mr Sankar K, Founder & Chairman, Shree Renga Polyester Pvt. Ltd., added, “This collaboration is a powerful example of how two mission-driven organizations can create environmental and social impact at scale. At EcoLine, we believe sustainability must be visible, wearable, and affordable. With Bisleri’s nationwide collection network and our vertical integration, we’re excited to close the loop on plastic waste.”

The partnership will also include consumer awareness programs, green fashion campaigns, and transparent impact reporting.

 

 

About Bisleri International Pvt. Ltd

With a legacy of over 50 years, Bisleri International Pvt. Ltd. has grown to become one of the largest premium beverage businesses in India. Being the makers of the country's largest-selling packaged drinking water, Bisleri follows a stringent process of 114 quality tests and a 10-stage purification. It remains true to its core value of providing consumers with pure, safe and healthy water.

Bisleri International has a strong presence with 128 operational plants and a robust distribution network of over 6,000 Distributors and 7,500 Distribution Trucks across India and UAE market. It offers a range of beverages that are produced for all occasions. Whether it is the promise of goodness, trust, and purity with Bisleri packaged drinking water, or a daily dose of health offered through Vedica Himalayan Spring Water. Besides, Bisleri International has ventured into fun-filled refreshments with a diverse range of carbonated drinks available in multiple flavours, such as Bisleri Limonata, Bisleri Rev, Bisleri Spyci Jeera, Bisleri Pop and Bisleri Soda. These Bisleri products are also available on the e-commerce platform - Bisleri@Doorstep. This D2C platform reassures customers that they will receive a safe and uninterrupted supply of their most trusted brand at their doorstep.

The core values of Bisleri International lie in yielding growth and embedding sustainability by being responsible in all aspects of the business. The organization has unveiled Sustainability 2.0 with Bisleri Greener Promise that focuses on creating greener future for all through implementing initiatives under the program of recycling, water conservation and sustainability.

For more information on Bisleri International, our people, brands, and OSR initiatives, visit www.bisleri.com.

Slayrobe : India's First Intelligent Styling and Confidence Platform for Women

TheSlayrobe app redefines fashion with hyper-personalized styling, curated conscious shopping, and a first-of-its-kind women-only, troll-free community.

India’s fashion-tech landscape takes a bold new turn with the launch of Slayrobe, the country’s first intelligent styling and confidence platform for women. More than just an app, Slayrobe is a movement empowering women to reclaim their personal style through smart technology, conscious choices, and an unapologetically supportive community. By blending hyper-personalized styling, curated shopping, and a troll-free, women-only space, Slayrobe is rewriting the fashion rulebook, putting clarity, confidence, and individuality at the heart of every wardrobe decision.

Built on a proprietary deep-tech engine powered by over 77,000 decision points and AI, Slayrobe delivers styling recommendations based on each woman’s body type, skin tone, preferences, and lifestyle. With every interaction, Slayrobe’s dynamic model learns and evolves, refining suggestions in real-time to create a styling experience that feels intuitive, intelligent, and entirely yours. From intelligent wardrobe planning to context-aware outfit pairings, the platform removes the guesswork from getting dressed, while curated shopping pathways promote conscious consumption. And with a spotlight on homegrown, conscious labels, Slayrobe champions sustainable choices that align with the modern woman’s values.

What truly distinguishes Slayrobe is its commitment to community and emotional well-being. In a first for India’s fashion-tech space, the platform introduces a private, women-only, troll-free environment that fosters authentic conversations, peer support, and daily inspiration. It’s a safe space for women to share, grow, and express themselves freely, without fear of judgment or unwarranted negativity. Fashion, through Slayrobe, becomes a safe and empowering space for self-expression and confidence-building.

 

Founder and CEO Pooja Lalwani, a fashion entrepreneur with a deep understanding of the emotional complexities women face in their style journeys, shared the vision behind the platform, “Slayrobe was born from a need to make fashion personal, intentional, and empowering again. It isn’t just about what you wear, it’s about how fashion makes you feel. I wanted to create a space rooted in clarity and compassion, where women can show up with both style and substance, without compromise. At its core, Slayrobe is about helping every woman feel seen, supported, and truly confident in her own skin.”

Slayrobe has been meticulously designed to offer a seamless experience that blends expert styling logic, human insight, enhanced purposefully by AI. From professional-grade color analysis and fit guidance to pre-commerce decisions that minimize impulse buying, Slayrobe empowers women to shop smarter and dress with purpose. The app simplifies the daily chaos of decision-making and helps users unlock their personal style potential, not just through fashion choices, but through an overall journey toward greater self-assurance.

Slayrobe made a grand debut on June 3rd with an exclusive, curated event at The Taj Palace, Delhi. The launch was attended by senior media members, influencers, and business leaders, featuring a compelling keynote address, live demonstration, immersive experience zones, and the Slaywalk - a solidarity ramp walk symbolizing the start of a revolution in fashion.

This launch marks the arrival of a new era in Indian fashion, one where technology serves individuality, where conscious fashion replaces impulse, and where confidence is built through everyday decisions. Slayrobe is now live and available in India on Android and iOS, inviting women to join a community that is reimagining what it means to dress with intention and live with confidence.

About Slayrobe
Slayrobe is India’s first styling and confidence ecosystem built for women, a deep tech solution crafted at the intersection of proprietary logic and human insight, purposefully powered by AI. A category-creating force in pre-commerce, Slayrobe empowers women to make intentional style decisions before they buy and champions conscious consumption at every step. From personalized color and fit guidance to smart wardrobe planning, the platform delivers clarity at scale, eliminating guesswork, impulsive shopping, and daily decision fatigue.

Slayrobe is a revolution, to reclaim fashion as a space of agency and self-expression  empowering women to show up with confidence, blending style and substance without compromise. Central to this is a private, women-only, troll-free community designed to make confidence a shared, daily experience. Rooted in India and built for scale, Slayrobe is redefining how women engage with fashion and how they show up in the world.

For more information, visit www.slayrobe.com

Chico Fit : Vidyut Jammwal Joins the Spykar Movement

Mumbai, Maharashtra, India

In a strategic move that reinforces its leadership in fashion, Spykar, India’s leading homegrown denim brand, proudly welcomes action star and fitness icon Vidyut Jammwal to its growing community. Bringing his bold, individualistic spirit to the forefront, Vidyut Jammwal headlines Spykar’s latest campaign featuring Chico, the most desirable denim in Spykar’s portfolio of fits. With a relaxed silhouette and engineered comfort, Chico Fit reflects a generation that values authenticity, movement, and effortless style, making Vidyut the perfect face for this confident new era. This partnership brings together two bold forces driven by a shared commitment to self-expression and effortless style, marking a defining moment in Spykar’s journey.

 At the core of the Chico fit lies a thoughtfully designed, relaxed silhouette that strikes the perfect balance between structure and ease. Made from premium stretch denim and engineered for breathability, Chico delivers a sleek, modern fit that moves with you, without compromising on comfort. More than just a style statement, it reflects Spykar’s commitment to reimagining denim for today’s fast-paced, purpose-driven lifestyles, where performance, versatility, and refined aesthetics come together to create an everyday essential that feels as good as it looks.

 

Sanjay Vakharia, Co-founder and CEO of Spykar said, "Spykar has always spoken the language of denim i.e. expressive, unapologetic, and relentlessly authentic. With Vidyut joining our community, we’re not just adding a face; we’re amplifying a mindset. Chico represents everything a denim universe requires - style, performance, and purpose. This collaboration is a powerful step forward in our journey to shape how India wears and owns its identity."

Spykar teams up with Vidyut Jammwal to mark a bold new denim era. With his global appeal, fearless style, and stronghold in fitness, Vidyut perfectly embodies the spirit of Chico, desirable, versatile, and unapologetically individual. This collaboration reflects a confident new India, where fashion meets individuality.

Actor Vidyut Jammwal said, "Spykar represents a mindset - one that’s confident, original, and unapologetically expressive. Joining the Spykar community felt like a natural fit for me, and being part of the Chico campaign is an exciting way to celebrate style with purpose. Chico is not just about denim, it’s about freedom, strength, and owning your space with pride."

 

With this collaboration, Spykar continues to strengthen its position as a cultural catalyst in Indian fashion celebrating those who defy convention and dress with intent. Chico, already a standout in the brand’s denim portfolio, takes center stage in a campaign that reflects the bold attitude of a generation that refuses to be defined. As Spykar and Vidyut Jammwal come together, the message is clear: when confidence meets comfort, style becomes a statement of purpose.
 

Campaign Video: YouTube & Instagram
 

About Spykar

Spykar is India’s leading denim brand, celebrated for its contemporary styles, high-quality craftsmanship, and deep connection with the youth. Rooted in individuality and self-expression, Spykar continues to set trends while staying true to its ethos of celebrating personal style.

AlphaBake Launches First Ever Virtual Try-ons for Online Clothing Brands

AlphaBake, a pioneer in generative AI solutions for the fashion industry, has launched a virtual try-on option for online clothing brands, which combines the best of GenAI foundational models with proprietary AI models and workflows, to create a seamless and scalable customer experience saving time and energy. The new virtual try-ons offer much more promise in personalization and real business impact on ground compared to all the previously implemented versions like Kiosks or life size mirror like implementations in the past.

Launched commercially with brands - www.prasantisarees.com, Jade Blue and www.maatshi.com -  virtual try-ons deliver a scalable and photorealistic try-on experience driving higher conversions, boosting revenue, cutting customer acquisition costs and increasing top-of-funnel traffic. 

 

Sharing more details, Krishna Sumanth, CEO & Founder of AlphaBake said, “In today’s fast-paced world, virtual try-ons are a boon helping customers see how clothes look on them in different settings, like indoor or outdoor, day or night, by uploading photos with real lighting. Close to 40% of try-ons are shared with others on WhatsApp or Instagram and close to 15% try-ons are added to carts by the customer increasing sales for the brands.  AlphaBake is redefining and enhancing shopping experience by leveraging technology to connect the digital and the physical world, and empowering customers to make smarter decisions. We are on a mission to give new-gen AI-powered experience to all our users targeting Trillion Try-ons over the next 3 years!”

 

AlphaBake’s efficiency and personalisation give customers better control over selection, allowing users to upload their image and instantly see how the garment looks on them. Clothing brands can integrate this intuitive interface with their websites, and it is especially easy for those brands who have built their D2C website on Shopify. Application Programming Interface (APIs) are also available for non-Shopify platform. 

 

On the virtual try-ons, Anand Krishnamoorthy, Founder & CEO, Prashanti sarees said, “We have been using Alphabake’s Virtual try-on software for Prashanti, and it has been a game-changer for us. The ability for our customers to visualize sarees on their own photos has significantly enhanced their shopping experience. Since we integrated Alphabake into our platform, the results have been very impressive. Customer engagement has gone up sharply, and we have seen a noticeable improvement in our conversion rates. It genuinely feels like magic when you see the try-on outputs — they are realistic, intuitive, and easy to use. The product itself is very innovative, and it’s clear that the team behind it has continuously refined the algorithm to deliver even better results over time. It’s a strong testament to the capabilities and vision of the founding team. Overall, Alphabake has added real value to our business and to our customers, and we look forward to seeing how it continues to evolve.”

 

With online retailers continuing to close the gap between digital and virtual spaces, AlphaBake is tackling this challenge by making the virtual try-on experience as real as possible. The new-gen AI-powered technology developed by AlphaBake is detailed and has an increased rate of customer engagement and conversions. With AI models improving rapidly, AlphaBake envisions the try-on experience evolving into a default feature in online fashion shopping, helping businesses boost their experience and conversion.

 

About AlphaBake

AlphaBake, a pioneer in generative AI solutions for the fashion industry, is driving innovation and efficiency. At AlphaBake, they have combined the best of GenAI foundational models with their proprietary AI models and workflows, to create a seamless and scalable virtual try-on experience. Their solution allows users to upload their image and instantly see how a garment looks on them—within just a few seconds. 

 

The intuitive interface requires no learning curve, making it easy for users to engage. Brands can easily integrate this solution on to their website within a minute. This is especially easy for those brands who built their D2C website on shopify!

Behold the Cactus Leather

Leather has always faced a tough situation in fashion market – specially it has faced a lot of criticism in the last decade. As animal cruelty is something everyone wants to stop, the alternatives to real leather is hard to find – but its search stops now.

Behold the Cactus Leather !

Cactus leather is a bio-based material lauded for its breathability, an area in which other vegan leathers fall short. This unique material is used for handbags, shoes, apparel, and furniture. Even car companies are jumping on the bandwagon; Mercedes-Benz applied leather alternatives, including cactus, to the interior of a concept electric car in January 2022.

Cactus leather is made from the nopal cactus (Opuntia ficus-indica) also known as the prickly pear or Indian fig optunia. The cactus is harvested twice a year by cutting off only mature pads (cactus leaves) so that the cactus isn't harmed and can continue to grow.

The pads are then cleaned, smashed into smaller pieces, and left out in the sun to dry for at least three days. The drying process, which is dependent on humidity levels, can take up to five days. Fibers are separated from the dried mulch. Then, a powdered protein is extracted, taken to a laboratory, and mixed with varying formulas that include dyes to form a liquid bio-resin.

The resin is then poured on top of a carrier material to form cactus leather. The type of material used is dependent on the future application of the textile, but recycled cotton, polyester, or blends of both are what is typically used.

 

Currently, Desserto is the only manufacturer of cactus leather. The farming practices are certified organic and use only rainfall to water the crops mitigating the use of excess water. The process is energy efficient, using the sun to dry the cactus mulch versus other mechanical methods.

The company uses a bio-polymer, which is partially made from organic renewable compounds. (Desserto bears the U.S. Department of Agriculture (USDA) Certified Biobased Product label.) The dyes used to color the fabric are also organic. There is a byproduct, but Desserto makes sure the waste from the process is used. Most of it is used for animal feed, but it can be used in many other ways.

"It's directed to the food industry, but at an increase in value. So the farmers benefit from that," co-founder Adriano Velarde told Treehugger. "They even export it and they do dietary supplements... You can even brew beer with it."

As long as progress moves toward using more eco-friendly carrier materials, the impact cactus leather has on the environment will be low compared to conventional leather and PVC-based alternatives.

Credit : treehugger.com

Legend of the first ever fashion photoshoot

Fashion photography, designed for magazines and advertising, is an ever-evolving genre, much like fashion itself. To capture our attention, it constantly adapts in response to social, political, and economic shifts. The rapid pace of these changes has led to the departure of photographers who could not keep up, resulting in a landscape dominated by a select group of the most innovative and creative talents. This exhibition delves into how photographers closely linked with the fashion industry have influenced changing perceptions of style and beauty. Featuring over 160 photographs from the Getty Museum’s permanent collection, along with loans from various private and public sources, "Icons of Style" showcases a diverse array of costumes, illustrations, magazine covers, videos, and advertisements. This rich assortment of materials offers a broader context that extends beyond magazine pages, illustrating how fashion permeates daily life

 

In 1911, French publisher Lucien Vogel invited photographer Edward Steichen to create the first artistic fashion photographs. While fashion images had been produced in the late 19th century, those sharply focused pictures were deemed too realistic to engage the public effectively. The release of Steichen’s softly focused images in the French magazine Arts et décoration marked a pivotal moment in the history of modern fashion photography. In 1914, Condé Nast appointed Baron Adolf de Meyer as the first full-time fashion photographer at Vogue, where he filled the magazine's pages with striking images of elegantly dressed socialites and models, demonstrating that photography could rival hand-drawn illustrations.

After Baron de Meyer moved from New York to Paris in 1922 to work for Harper’s Bazar (spelled this way until 1930), Edward Steichen became the chief photographer for Condé Nast Publications. He provided society portraits and fashion images for Vanity Fair and Vogue, transitioning away from the soft-focus style that had been in vogue and embracing a clearer, more visually impactful approach. His choice of models significantly contributed to his success; he captured favorites like Lee Miller and Marion Morehouse in natural light, allowing their personalities to shine. As the decade progressed, fashion designers began to shorten hemlines and lower waistlines, creating a slender, boyish silhouette that resonated with a new generation of young women who defied conventions by bobbing their hair, dancing to jazz, and indulging in public smoking and drinking.

Credit : getty.edu

 

Evolution of virtual trial mirrors

 

In apparel retail, after the long queue issue at the cash counters – came the waiting time outside the trial rooms. People ooften tried looks that were completely different from what they already have in their wardrobe.

So, virtual mirrors seemed the perfect solution for this problem.

Scan the person in 3D and then superimpose the 3D version of the garment on it. Perfect fall on the fabric customized to the actual stats of the person – pure delight.

Innovators started working on the virual mirror way before in 2005 as it was one of the primary issues faced by shoppers as well as retailers.

A 'Virtual Mirror' is a technology that uses augmented reality techniques to overlay an image of a garment onto a captured image of the customer, allowing them to see how the clothing fits and looks on them in real time, similar to viewing it on a personalized mannequin.

Kancharla Srimahitraj from India created the Smart Mirror, using AI technology to transform the dressing room process. The mirror scans a QR code, takes measurements, and suggests sizes. Users can virtually try on dresses, saving time and money.

This project is ideal for those who dislike traditional trials or prioritize security. With PictoBlox extensions, hardware and software merge seamlessly. The quirky board and code enable interactions like taking pictures and displaying dress options. The Smart Mirror is versatile and adaptable, suitable for various environments like shopping malls. It allows a futuristic dressing experience with convenience and security.

Some online services, like Intellifit and MyShape, measure a customer’s body to recommend clothing that fits and enhances her shape. These technologies have been implemented in stores such as Levi's and Charming Shoppes across Ohio, Florida, and Texas. Other online platforms, including MyVirtualModel, Knicker Picker, and 3Dshopping, offer predefined body types that help shoppers visualize clothing that corresponds to their selected type. Additionally, augmented reality techniques can project an image of a garment onto a customer's captured image, adjusting in real time as the customer moves in a virtual mirror.

 

In essence, these virtual fitting technologies provide an experience akin to seeing clothing on a personalized mannequin. However, many customers still need to try on garments to fully appreciate how they fit. While advanced computer graphics can accurately simulate the drape, folds, and stretch of fabric, it was noted that the technology is not entirely reliable, sometimes leading to unexpected fits or colors and an uncomfortable fabric feel.

Furthermore, these technologies do not encompass the myriad of ways a garment can be styled. For instance, a button-down shirt can be worn buttoned or unbuttoned, fitted or loose, tucked or untucked, tied at the bottom, and with sleeves rolled to various lengths. The extensive range of fitting options ultimately necessitates physically trying on clothes.

Since this technology is still in its evolving stage, we await for it to achieve its full bloom in next 5 years in the superfast paced digital era.

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