The First Fashion Model: Marie Vernet Worth

The Evolution of Fashion Modeling

In our saree stores, we frequently observe salespeople expertly draping the limited options chosen by customers. It's almost unbelievable how precisely they highlight the key design features of the sarees for their clients. Additionally, the speed at which they fold the sarees back into their original packaging is astonishing. This makes many of us ponder whether this practice led to the emergence of an entire profession dedicated to fashion modeling. It appears we are not far from the truth.

The First Fashion Model: Marie Vernet Worth

The first fashion model is widely recognized as Marie Vernet Worth, the wife of French fashion designer Charles Frederick Worth. In 1852, she began her career as a "house model," showcasing her husband's designs to clients. This practice was formalized by Worth in 1853, effectively establishing the profession of fashion modeling.

The blend of fabric knowledge and a passion for beauty inspired this remarkable talent to leave England and settle in Paris, the capital of fashion and art. To streamline the process—and perhaps to address the poor taste of some clients—Frederick Worth initiated a revolution. Previously, clients dictated their desires to the couturier, but now, the couturier proposed designs, and the clients chose. He introduced two groundbreaking concepts: the fashion seasons of fall/winter and spring/summer, and the idea of showcasing creations on a model rather than in catalogs. His wife, Marie Vernet Worth, a former clothing saleswoman, took on this role.

Marie Vernet Worth would step forward to allow customers to envision themselves adorned in the creations passing by. Following her, others would fill this role, initially referred to as look-alikes. The first model agency was established in England in 1928, where Gabrielle Chanel showcased them on her magnificent mirror staircase. French couturier Jean Patou popularized very thin women in fashion. Today, the industry still favors slim models, often enhanced through photo editing. We have strayed far from the original image of Marie Vernet, a brunette of fuller figure, and the true essence of this beautiful profession: wearing and showcasing the genius of human creativity.

Marie Vernet Worth initially modeled clothing for both her husband and her former employer, the silk merchant Gagelin et Opige, prior to her marriage to Charles Frederick Worth. Once the couple founded their fashion house, she became a full-time house model, working 12-hour days and even modeling during her pregnancies. As Worth's business expanded, she trained other women to model his creations, paving the way for more organized fashion shows. Marie Vernet Worth professionalized the practice of using living women to display garments, moving away from earlier methods that relied on mannequins or dolls. Her collaboration with Charles Frederick Worth played a pivotal role in establishing high fashion as we know it today and laid the foundation for the modern fashion industry.

Some part of this feature is taken from an article of Jérôme Monsieur de France. Through his stories, he invites people to discover French culture, its symbols, and the hidden treasures that make France a unique destination.

Jio World Plaza gets latest flagship store of Abu Sandeep

Maximalism may be enjoying a resurgence, but for Abu Jani Sandeep Khosla, it has always been in vogue. Long before the fashion industry embraced embroidery, brilliance, and opulence, this duo was already crafting a universe where “more is more,” executed with unrivaled artistry. Their latest boutique at Jio World Plaza in Mumbai is a seamless extension of that ethos—bold, luxurious, and deeply entrenched in Indian craftsmanship.

Upon entering, it becomes evident that this isn’t merely a store; it’s an immersive experience. A chandelier crafted from sharp glass elements gracefully hovers above a central space adorned with quilted mirrorwork curtains. The walls showcase bespoke Patola patterns embellished with radiant gold leafing. There’s an abundance of light and shine, but there’s also a profound sense of soul.

“We wanted to create a space that evokes joy, excitement, and awe,” the designers share. “Every detail has been drawn from India and her incredible crafts.”

There isn't a single focal point; rather, each corner narrates its own tale. From the hand-painted etched doors to the brass racks designed in the shape of the ‘Aikyam’ logo, which represents the harmony of masculine and feminine energies, every detail contributes to the narrative. This motif reappears on the custom-made, hand-carved door handles as well. If you observe closely, you'll discover how mirrors and lighting are strategically arranged to surprise you, transforming the ambiance of the space as you explore it.

 

“We love layered design. It’s complex, detailed, and meant to unfold slowly,” they say. “There are little surprises everywhere.”

The store might be new, but the energy it carries is decades in the making. “This is all of India, made in India, with all our hearts,” the designers say, adding, “It’s the sum of everything we’ve learnt over the years—brought together in one space.”

In a fun turn of phrase, when asked to describe the store as a movie character, they are clear: “She would be a queen, wearing her finest ensemble, layered with all her most precious jewels.” Fitting, considering how royal the store feels—without trying too hard to impress.

The interiors undoubtedly take center stage, yet the clothing on display is curated with equal precision to enhance the overall space. Signature AJSK embroidery styles—such as Chikankari, Resham, and mirror work—are artfully positioned throughout. You'll discover exquisite items like luxurious shirts and tunics, vibrant multicolored sarong sarees paired with concept blouses, and a striking bridal section featuring a dreamy red lehenga alongside a majestic sherwani. There's also a selection for men, showcasing crushed silks, Ajrakh and Resham Jaali embroidery, along with classic pieces from their ‘Shadow’ and ‘Bakhia’ collections. Enhancing this atmosphere is their new candle collection, inspired by themes of royalty and celebration, which adds another layer of storytelling through delightful scents.

 

What sets this space apart isn’t just how grand it is, but how intentional every element feels. “We want people to walk in and feel the richness of Indian heritage,” they say. “And we want them to walk out feeling proud of it.”

And the future? The duo is keeping that close to the chest—for now. “We’ve set our biggest project in motion,” they hint, “and we’ll be ready to talk about it very soon.”

For the time being, the new store serves as a testament to the fact that when it comes to showcasing Indian craftsmanship in the most captivating manner, no one does it quite like Abu and Sandeep.

Lets turn PET Waste into Sustainable Fashion

 

In a landmark initiative that blends sustainability, innovation, and circular economy principles, Bisleri International has partnered with EcoLine Clothing, the flagship sustainable brand of Shree Renga Polyester Pvt. Ltd., through a formal Memorandum of Understanding (MoU) signed at Bisleri’s Mumbai headquarters.

The collaboration aims to recover used PET bottles through Bisleri’s flagship initiative, Bottles For Change, and convert them into high-quality fashion and lifestyle products under the EcoLine brand.

The MoU was signed by Mr. Angelo George, CEO of Bisleri International, and Mr. Sankar K, Chairman of Shree Renga Polyester, in the presence of Mr. K. Ganesh, Head of Sustainability and CSR at Bisleri International, and Mr. Senthil Sankar, Managing Director of Shree Renga Polyester and Co-founder of EcoLine Clothing.

Through this partnership, collected PET bottles will be transformed into finished products such as jackets, uniforms, bags, and apparel using EcoLine’s state-of-the-art bottle-to-fabric technology, which incorporates dope dyeing and nanotechnology for enhanced durability and sustainability. This innovative model has already proven successful in previous collaborations with the Indian Army (Siachen) and the Royal Government of Bhutan.

This alliance marks a significant step forward in showcasing how collaborative action can drive meaningful change toward a circular and climate-conscious future.

Speaking on the occasion, Mr. Angelo George, CEO, Bisleri International said, “Plastic pollution is one of the most pressing environmental issues India faces today. At Bisleri, we believe managing plastic waste is not just an environmental responsibility but also an economic opportunity. Our partnership with Shree Renga Polyester through its EcoLine brand is a significant step forward in extending the life cycle of used plastic. Together, we are not just recycling PET bottles—we are reimagining their potential by transforming them into into sustainable fashion and lifestyle solutions.”

Mr Sankar K, Founder & Chairman, Shree Renga Polyester Pvt. Ltd., added, “This collaboration is a powerful example of how two mission-driven organizations can create environmental and social impact at scale. At EcoLine, we believe sustainability must be visible, wearable, and affordable. With Bisleri’s nationwide collection network and our vertical integration, we’re excited to close the loop on plastic waste.”

The partnership will also include consumer awareness programs, green fashion campaigns, and transparent impact reporting.

 

 

About Bisleri International Pvt. Ltd

With a legacy of over 50 years, Bisleri International Pvt. Ltd. has grown to become one of the largest premium beverage businesses in India. Being the makers of the country's largest-selling packaged drinking water, Bisleri follows a stringent process of 114 quality tests and a 10-stage purification. It remains true to its core value of providing consumers with pure, safe and healthy water.

Bisleri International has a strong presence with 128 operational plants and a robust distribution network of over 6,000 Distributors and 7,500 Distribution Trucks across India and UAE market. It offers a range of beverages that are produced for all occasions. Whether it is the promise of goodness, trust, and purity with Bisleri packaged drinking water, or a daily dose of health offered through Vedica Himalayan Spring Water. Besides, Bisleri International has ventured into fun-filled refreshments with a diverse range of carbonated drinks available in multiple flavours, such as Bisleri Limonata, Bisleri Rev, Bisleri Spyci Jeera, Bisleri Pop and Bisleri Soda. These Bisleri products are also available on the e-commerce platform - Bisleri@Doorstep. This D2C platform reassures customers that they will receive a safe and uninterrupted supply of their most trusted brand at their doorstep.

The core values of Bisleri International lie in yielding growth and embedding sustainability by being responsible in all aspects of the business. The organization has unveiled Sustainability 2.0 with Bisleri Greener Promise that focuses on creating greener future for all through implementing initiatives under the program of recycling, water conservation and sustainability.

For more information on Bisleri International, our people, brands, and OSR initiatives, visit www.bisleri.com.

Slayrobe : India's First Intelligent Styling and Confidence Platform for Women

TheSlayrobe app redefines fashion with hyper-personalized styling, curated conscious shopping, and a first-of-its-kind women-only, troll-free community.

India’s fashion-tech landscape takes a bold new turn with the launch of Slayrobe, the country’s first intelligent styling and confidence platform for women. More than just an app, Slayrobe is a movement empowering women to reclaim their personal style through smart technology, conscious choices, and an unapologetically supportive community. By blending hyper-personalized styling, curated shopping, and a troll-free, women-only space, Slayrobe is rewriting the fashion rulebook, putting clarity, confidence, and individuality at the heart of every wardrobe decision.

Built on a proprietary deep-tech engine powered by over 77,000 decision points and AI, Slayrobe delivers styling recommendations based on each woman’s body type, skin tone, preferences, and lifestyle. With every interaction, Slayrobe’s dynamic model learns and evolves, refining suggestions in real-time to create a styling experience that feels intuitive, intelligent, and entirely yours. From intelligent wardrobe planning to context-aware outfit pairings, the platform removes the guesswork from getting dressed, while curated shopping pathways promote conscious consumption. And with a spotlight on homegrown, conscious labels, Slayrobe champions sustainable choices that align with the modern woman’s values.

What truly distinguishes Slayrobe is its commitment to community and emotional well-being. In a first for India’s fashion-tech space, the platform introduces a private, women-only, troll-free environment that fosters authentic conversations, peer support, and daily inspiration. It’s a safe space for women to share, grow, and express themselves freely, without fear of judgment or unwarranted negativity. Fashion, through Slayrobe, becomes a safe and empowering space for self-expression and confidence-building.

 

Founder and CEO Pooja Lalwani, a fashion entrepreneur with a deep understanding of the emotional complexities women face in their style journeys, shared the vision behind the platform, “Slayrobe was born from a need to make fashion personal, intentional, and empowering again. It isn’t just about what you wear, it’s about how fashion makes you feel. I wanted to create a space rooted in clarity and compassion, where women can show up with both style and substance, without compromise. At its core, Slayrobe is about helping every woman feel seen, supported, and truly confident in her own skin.”

Slayrobe has been meticulously designed to offer a seamless experience that blends expert styling logic, human insight, enhanced purposefully by AI. From professional-grade color analysis and fit guidance to pre-commerce decisions that minimize impulse buying, Slayrobe empowers women to shop smarter and dress with purpose. The app simplifies the daily chaos of decision-making and helps users unlock their personal style potential, not just through fashion choices, but through an overall journey toward greater self-assurance.

Slayrobe made a grand debut on June 3rd with an exclusive, curated event at The Taj Palace, Delhi. The launch was attended by senior media members, influencers, and business leaders, featuring a compelling keynote address, live demonstration, immersive experience zones, and the Slaywalk - a solidarity ramp walk symbolizing the start of a revolution in fashion.

This launch marks the arrival of a new era in Indian fashion, one where technology serves individuality, where conscious fashion replaces impulse, and where confidence is built through everyday decisions. Slayrobe is now live and available in India on Android and iOS, inviting women to join a community that is reimagining what it means to dress with intention and live with confidence.

About Slayrobe
Slayrobe is India’s first styling and confidence ecosystem built for women, a deep tech solution crafted at the intersection of proprietary logic and human insight, purposefully powered by AI. A category-creating force in pre-commerce, Slayrobe empowers women to make intentional style decisions before they buy and champions conscious consumption at every step. From personalized color and fit guidance to smart wardrobe planning, the platform delivers clarity at scale, eliminating guesswork, impulsive shopping, and daily decision fatigue.

Slayrobe is a revolution, to reclaim fashion as a space of agency and self-expression  empowering women to show up with confidence, blending style and substance without compromise. Central to this is a private, women-only, troll-free community designed to make confidence a shared, daily experience. Rooted in India and built for scale, Slayrobe is redefining how women engage with fashion and how they show up in the world.

For more information, visit www.slayrobe.com

Chico Fit : Vidyut Jammwal Joins the Spykar Movement

Mumbai, Maharashtra, India

In a strategic move that reinforces its leadership in fashion, Spykar, India’s leading homegrown denim brand, proudly welcomes action star and fitness icon Vidyut Jammwal to its growing community. Bringing his bold, individualistic spirit to the forefront, Vidyut Jammwal headlines Spykar’s latest campaign featuring Chico, the most desirable denim in Spykar’s portfolio of fits. With a relaxed silhouette and engineered comfort, Chico Fit reflects a generation that values authenticity, movement, and effortless style, making Vidyut the perfect face for this confident new era. This partnership brings together two bold forces driven by a shared commitment to self-expression and effortless style, marking a defining moment in Spykar’s journey.

 At the core of the Chico fit lies a thoughtfully designed, relaxed silhouette that strikes the perfect balance between structure and ease. Made from premium stretch denim and engineered for breathability, Chico delivers a sleek, modern fit that moves with you, without compromising on comfort. More than just a style statement, it reflects Spykar’s commitment to reimagining denim for today’s fast-paced, purpose-driven lifestyles, where performance, versatility, and refined aesthetics come together to create an everyday essential that feels as good as it looks.

 

Sanjay Vakharia, Co-founder and CEO of Spykar said, "Spykar has always spoken the language of denim i.e. expressive, unapologetic, and relentlessly authentic. With Vidyut joining our community, we’re not just adding a face; we’re amplifying a mindset. Chico represents everything a denim universe requires - style, performance, and purpose. This collaboration is a powerful step forward in our journey to shape how India wears and owns its identity."

Spykar teams up with Vidyut Jammwal to mark a bold new denim era. With his global appeal, fearless style, and stronghold in fitness, Vidyut perfectly embodies the spirit of Chico, desirable, versatile, and unapologetically individual. This collaboration reflects a confident new India, where fashion meets individuality.

Actor Vidyut Jammwal said, "Spykar represents a mindset - one that’s confident, original, and unapologetically expressive. Joining the Spykar community felt like a natural fit for me, and being part of the Chico campaign is an exciting way to celebrate style with purpose. Chico is not just about denim, it’s about freedom, strength, and owning your space with pride."

 

With this collaboration, Spykar continues to strengthen its position as a cultural catalyst in Indian fashion celebrating those who defy convention and dress with intent. Chico, already a standout in the brand’s denim portfolio, takes center stage in a campaign that reflects the bold attitude of a generation that refuses to be defined. As Spykar and Vidyut Jammwal come together, the message is clear: when confidence meets comfort, style becomes a statement of purpose.
 

Campaign Video: YouTube & Instagram
 

About Spykar

Spykar is India’s leading denim brand, celebrated for its contemporary styles, high-quality craftsmanship, and deep connection with the youth. Rooted in individuality and self-expression, Spykar continues to set trends while staying true to its ethos of celebrating personal style.

AlphaBake Launches First Ever Virtual Try-ons for Online Clothing Brands

AlphaBake, a pioneer in generative AI solutions for the fashion industry, has launched a virtual try-on option for online clothing brands, which combines the best of GenAI foundational models with proprietary AI models and workflows, to create a seamless and scalable customer experience saving time and energy. The new virtual try-ons offer much more promise in personalization and real business impact on ground compared to all the previously implemented versions like Kiosks or life size mirror like implementations in the past.

Launched commercially with brands - www.prasantisarees.com, Jade Blue and www.maatshi.com -  virtual try-ons deliver a scalable and photorealistic try-on experience driving higher conversions, boosting revenue, cutting customer acquisition costs and increasing top-of-funnel traffic. 

 

Sharing more details, Krishna Sumanth, CEO & Founder of AlphaBake said, “In today’s fast-paced world, virtual try-ons are a boon helping customers see how clothes look on them in different settings, like indoor or outdoor, day or night, by uploading photos with real lighting. Close to 40% of try-ons are shared with others on WhatsApp or Instagram and close to 15% try-ons are added to carts by the customer increasing sales for the brands.  AlphaBake is redefining and enhancing shopping experience by leveraging technology to connect the digital and the physical world, and empowering customers to make smarter decisions. We are on a mission to give new-gen AI-powered experience to all our users targeting Trillion Try-ons over the next 3 years!”

 

AlphaBake’s efficiency and personalisation give customers better control over selection, allowing users to upload their image and instantly see how the garment looks on them. Clothing brands can integrate this intuitive interface with their websites, and it is especially easy for those brands who have built their D2C website on Shopify. Application Programming Interface (APIs) are also available for non-Shopify platform. 

 

On the virtual try-ons, Anand Krishnamoorthy, Founder & CEO, Prashanti sarees said, “We have been using Alphabake’s Virtual try-on software for Prashanti, and it has been a game-changer for us. The ability for our customers to visualize sarees on their own photos has significantly enhanced their shopping experience. Since we integrated Alphabake into our platform, the results have been very impressive. Customer engagement has gone up sharply, and we have seen a noticeable improvement in our conversion rates. It genuinely feels like magic when you see the try-on outputs — they are realistic, intuitive, and easy to use. The product itself is very innovative, and it’s clear that the team behind it has continuously refined the algorithm to deliver even better results over time. It’s a strong testament to the capabilities and vision of the founding team. Overall, Alphabake has added real value to our business and to our customers, and we look forward to seeing how it continues to evolve.”

 

With online retailers continuing to close the gap between digital and virtual spaces, AlphaBake is tackling this challenge by making the virtual try-on experience as real as possible. The new-gen AI-powered technology developed by AlphaBake is detailed and has an increased rate of customer engagement and conversions. With AI models improving rapidly, AlphaBake envisions the try-on experience evolving into a default feature in online fashion shopping, helping businesses boost their experience and conversion.

 

About AlphaBake

AlphaBake, a pioneer in generative AI solutions for the fashion industry, is driving innovation and efficiency. At AlphaBake, they have combined the best of GenAI foundational models with their proprietary AI models and workflows, to create a seamless and scalable virtual try-on experience. Their solution allows users to upload their image and instantly see how a garment looks on them—within just a few seconds. 

 

The intuitive interface requires no learning curve, making it easy for users to engage. Brands can easily integrate this solution on to their website within a minute. This is especially easy for those brands who built their D2C website on shopify!

Behold the Cactus Leather

Leather has always faced a tough situation in fashion market – specially it has faced a lot of criticism in the last decade. As animal cruelty is something everyone wants to stop, the alternatives to real leather is hard to find – but its search stops now.

Behold the Cactus Leather !

Cactus leather is a bio-based material lauded for its breathability, an area in which other vegan leathers fall short. This unique material is used for handbags, shoes, apparel, and furniture. Even car companies are jumping on the bandwagon; Mercedes-Benz applied leather alternatives, including cactus, to the interior of a concept electric car in January 2022.

Cactus leather is made from the nopal cactus (Opuntia ficus-indica) also known as the prickly pear or Indian fig optunia. The cactus is harvested twice a year by cutting off only mature pads (cactus leaves) so that the cactus isn't harmed and can continue to grow.

The pads are then cleaned, smashed into smaller pieces, and left out in the sun to dry for at least three days. The drying process, which is dependent on humidity levels, can take up to five days. Fibers are separated from the dried mulch. Then, a powdered protein is extracted, taken to a laboratory, and mixed with varying formulas that include dyes to form a liquid bio-resin.

The resin is then poured on top of a carrier material to form cactus leather. The type of material used is dependent on the future application of the textile, but recycled cotton, polyester, or blends of both are what is typically used.

 

Currently, Desserto is the only manufacturer of cactus leather. The farming practices are certified organic and use only rainfall to water the crops mitigating the use of excess water. The process is energy efficient, using the sun to dry the cactus mulch versus other mechanical methods.

The company uses a bio-polymer, which is partially made from organic renewable compounds. (Desserto bears the U.S. Department of Agriculture (USDA) Certified Biobased Product label.) The dyes used to color the fabric are also organic. There is a byproduct, but Desserto makes sure the waste from the process is used. Most of it is used for animal feed, but it can be used in many other ways.

"It's directed to the food industry, but at an increase in value. So the farmers benefit from that," co-founder Adriano Velarde told Treehugger. "They even export it and they do dietary supplements... You can even brew beer with it."

As long as progress moves toward using more eco-friendly carrier materials, the impact cactus leather has on the environment will be low compared to conventional leather and PVC-based alternatives.

Credit : treehugger.com

Legend of the first ever fashion photoshoot

Fashion photography, designed for magazines and advertising, is an ever-evolving genre, much like fashion itself. To capture our attention, it constantly adapts in response to social, political, and economic shifts. The rapid pace of these changes has led to the departure of photographers who could not keep up, resulting in a landscape dominated by a select group of the most innovative and creative talents. This exhibition delves into how photographers closely linked with the fashion industry have influenced changing perceptions of style and beauty. Featuring over 160 photographs from the Getty Museum’s permanent collection, along with loans from various private and public sources, "Icons of Style" showcases a diverse array of costumes, illustrations, magazine covers, videos, and advertisements. This rich assortment of materials offers a broader context that extends beyond magazine pages, illustrating how fashion permeates daily life

 

In 1911, French publisher Lucien Vogel invited photographer Edward Steichen to create the first artistic fashion photographs. While fashion images had been produced in the late 19th century, those sharply focused pictures were deemed too realistic to engage the public effectively. The release of Steichen’s softly focused images in the French magazine Arts et décoration marked a pivotal moment in the history of modern fashion photography. In 1914, Condé Nast appointed Baron Adolf de Meyer as the first full-time fashion photographer at Vogue, where he filled the magazine's pages with striking images of elegantly dressed socialites and models, demonstrating that photography could rival hand-drawn illustrations.

After Baron de Meyer moved from New York to Paris in 1922 to work for Harper’s Bazar (spelled this way until 1930), Edward Steichen became the chief photographer for Condé Nast Publications. He provided society portraits and fashion images for Vanity Fair and Vogue, transitioning away from the soft-focus style that had been in vogue and embracing a clearer, more visually impactful approach. His choice of models significantly contributed to his success; he captured favorites like Lee Miller and Marion Morehouse in natural light, allowing their personalities to shine. As the decade progressed, fashion designers began to shorten hemlines and lower waistlines, creating a slender, boyish silhouette that resonated with a new generation of young women who defied conventions by bobbing their hair, dancing to jazz, and indulging in public smoking and drinking.

Credit : getty.edu

 

Evolution of virtual trial mirrors

 

In apparel retail, after the long queue issue at the cash counters – came the waiting time outside the trial rooms. People ooften tried looks that were completely different from what they already have in their wardrobe.

So, virtual mirrors seemed the perfect solution for this problem.

Scan the person in 3D and then superimpose the 3D version of the garment on it. Perfect fall on the fabric customized to the actual stats of the person – pure delight.

Innovators started working on the virual mirror way before in 2005 as it was one of the primary issues faced by shoppers as well as retailers.

A 'Virtual Mirror' is a technology that uses augmented reality techniques to overlay an image of a garment onto a captured image of the customer, allowing them to see how the clothing fits and looks on them in real time, similar to viewing it on a personalized mannequin.

Kancharla Srimahitraj from India created the Smart Mirror, using AI technology to transform the dressing room process. The mirror scans a QR code, takes measurements, and suggests sizes. Users can virtually try on dresses, saving time and money.

This project is ideal for those who dislike traditional trials or prioritize security. With PictoBlox extensions, hardware and software merge seamlessly. The quirky board and code enable interactions like taking pictures and displaying dress options. The Smart Mirror is versatile and adaptable, suitable for various environments like shopping malls. It allows a futuristic dressing experience with convenience and security.

Some online services, like Intellifit and MyShape, measure a customer’s body to recommend clothing that fits and enhances her shape. These technologies have been implemented in stores such as Levi's and Charming Shoppes across Ohio, Florida, and Texas. Other online platforms, including MyVirtualModel, Knicker Picker, and 3Dshopping, offer predefined body types that help shoppers visualize clothing that corresponds to their selected type. Additionally, augmented reality techniques can project an image of a garment onto a customer's captured image, adjusting in real time as the customer moves in a virtual mirror.

 

In essence, these virtual fitting technologies provide an experience akin to seeing clothing on a personalized mannequin. However, many customers still need to try on garments to fully appreciate how they fit. While advanced computer graphics can accurately simulate the drape, folds, and stretch of fabric, it was noted that the technology is not entirely reliable, sometimes leading to unexpected fits or colors and an uncomfortable fabric feel.

Furthermore, these technologies do not encompass the myriad of ways a garment can be styled. For instance, a button-down shirt can be worn buttoned or unbuttoned, fitted or loose, tucked or untucked, tied at the bottom, and with sleeves rolled to various lengths. The extensive range of fitting options ultimately necessitates physically trying on clothes.

Since this technology is still in its evolving stage, we await for it to achieve its full bloom in next 5 years in the superfast paced digital era.

Watch out for more such content at GIFT.

 

Flyrobe Expands to Bilaspur : Your Ultimate Destination for Rental Fashion

Flyrobe, India’s leading premium ethnic wear rental brand, is proud to announce the opening of its brand-new store in Bilaspur on January 19, 2025. This store marks yet another milestone in Flyrobe’s journey of making high-end fashion accessible, sustainable, and affordable for all. Located in the heart of Bilaspur, the new outlet will offer a stunning array of menswear and womenswear rentals, catering to weddings, festive occasions, and more.

“Every corner of India deserves the charm of rental fashion”, said Ms. Aanchal Saini, CEO of Flyrobe. “With Bilaspur's vibrant culture and celebrations, we’re excited to bring sustainable, high-end couture within reach. Now, residents can celebrate in style while enjoying affordability and sustainability,” Saini adds.

Samriddhi Raikwar, Franchise Owner of Flyrobe Bilaspur, shares her excitement: “Flyrobe is India’s leading rental fashion brand, offering high-end designer outfits and accessories for special occasions without the need to own them. As someone who has always cherished dressing up for celebrations, I felt Bilaspur needed this unique concept. Flyrobe allows people to experience the joy of wearing couture and premium designs by simply renting them—making fashion more accessible, affordable, and sustainable. This store is my way of combining my passion for fashion with a vision to transform how our city celebrates.”

 

Flyrobe is transforming Indian occasion wear with its eco-friendly rental fashion concept. The store offers personalized consultations, perfect fittings, and a wide range of designer brands—making it easy for everyone to look stunning on their special day without owning the outfits.

The grand opening was a special event! Flyrobe Bilaspur invited everyone to enjoy exclusive offers for early customers and explore the latest collection. Many people joined in to be part of this exciting journey in rental fashion.

About Flyrobe

Flyrobe is India’s largest and most trusted fashion rental platform, pioneering the rental fashion market since 2015. With a commitment to sustainability and affordability, Flyrobe provides an omni-channel experience, allowing customers to rent high-end ethnic wear at a fraction of the cost. Serving over 30 cities online, Flyrobe boasts a growing network of 20+ retail stores across India, including locations in Delhi, Mumbai, Bangalore, Hyderabad, Jaipur, Bhopal, Agra, Nagpur, and now Bilaspur.

Major GLORY Awards 2024

 

GLORY 2024 Lifetime Achievement Award - Nagesh B.S.

Starting his journey from 1982, Nagesh has been a keen learner and extraordinary observer of consumer behavior. Throughout his retail career, his imeccable understanding of consumer needs, wants and desires was instrumental. 

This knowledge and experience helped him establish India's own apparel retail chain called Shoppers Stop under the umbrella of Raheja group in 1991. Since then Shoppers Stop has made an indelible mark on Indian consuers as a mark of quality product as well as service. SSL remains true to its promise of providing 'nothing but the best' till date as far as retail shopping experience goes. 

The GLORY Lifetime Achievement Award 2024 was won hands down by Nagesh as no other challenge came close to launching Shoppers Stop in early 90's for the common Indian.

GLORY 2024 Fashion personality Award - Sylwia Szymczyk

Sylwia Szymczyk has been in fashion professional since 2008 in Italy. She is currently using her experience of 3D modelling and latest AI tools to create life-like images of garmets for consumers even before they are made – so people get their fashion apetite fulfilled as per their own wishes.

Her expertise spans over 3D Modeling, UV Unwrapping, Animation, 3D Rendering, 3D Sculpting, Texturing, V-ray, I-ray, CLO3D, Vstitcher, Unreal Engine, AI Strategies, Open Innovation, Design Thinking, Business Strategy, Product Development, MVP Creation. AI Solutions, Design Strategy, Product Development, Maya, Adobe Substance Package, Blender & Zbrush.

Sylwia has 15+ years of experience working with major fashion powerhouses like Armani, Max Mara Fashion Group and VF corporation. She is passionate about driving innovation in fashion through harnessing the power of people, collaborations and partnerships.

GLORY 2024 Fashion Institute Award - RMIT's School of Fashion and Textiles

Most preferred among the Indians staying and studying in Austraila have voted for RMIT's school of Fashion and Textiles. Their community has been vocal about the innovation going on in the institute for years. Looking at the popularity, GLORY Award for the Fashion Institute 2024 went to RMIT's School of Fashion and Textiles.

One of Australia's original tertiary institutions, RMIT University enjoys an international reputation for excellence in education, research, and engagement with industry and community. RMIT is a member of the Australian Technology Network, a global leader of a new generation of universities. Ranked 22nd in the world of universities under 50 years old, RMIT has obtained a 5-star QS ranking accreditation.

GIFT GLORY Awards 2024 announced!

 

 

GIFT announced GLORY AWARDS 2024 on the auspicious 76^th Republic day of our beloved country. It is a fitting celebration for the apparel industry as it has been working tirelessly for the people with the people by the people – best way to define our republic spirit.

As the Chairman of the marketing platform GIFT said “It is high time we start celebrating the true genius of our apparel industry. The world needs to join hands on the unexplored terrains of apparel market. The evolution of apparel is still in a very nascent stage I believe.”

It is fairly an understanding among the apparel industry that the segments of the apparel industry need to share the credit for the success due to their own hard work.

“When we speak about apparel, the discussion soon turns towards fashion, leading on to influencers in bollywood and then it gets into the gloaurous lifestyle of the celebrities. Not many people get into the non-glamorous behind the scene innovations going on in the apparel industry. So, there is much more to the credits of textile industry than just the glamour quotient. Say, the volworine fabric used in our Mangalyaan, glow in the dark fabric for industrial safety unforms, the recent cloaking fabric innovation by IIT Kanpur team for the armed forces – these are very, very important milestones for the Textile industry which hadly get any space in our social media feed – due to the serious nature and easily get outshined by the glamour world.” says the Editor of GIFT Ms. Ritu M. She added "The interesting challenge is to bridge the gap between various sections of the apparel industry and unite them as one - in letter and spirit. They should be like family members."

The GLORY Awards 2024 has a mix of established brands but some new startups as well. The winners share the same benchmark of appreciation from actual consumers and customers. All brands were rated on their social feedback as well as their commitment to do well for their customers.

The social media influencers awarded the GLORY Awards have been phenomenal in their approach of sending a positive vibes to their subscribers about Indian clothing as well as culture and heritage. They have shown that saree can be glamorous partywear and an evening gown can be full of Indian motifs.

The highlight was the Lifetime Achievement Award for the incredible work done by Mr. B.S.Nagesh in shaping the poster boy of organised retail business in India - Shoppers Stop. While he has been instrumental in creating some huge success stories for retail, he has mastered the carft of costumer service. He founded TRRAIN to help people with special abilities to open new opportunities in Indian retail sector. GIFT celebrated his initiative to observe December 12 as the Retail Employee Day to mark their achievements.

While the world was shook by the Cloaking system deviced by the team at IIT Kanpur - GIFT celebrated this amazing achievement as announcing it to be the MEGA achievement of the textile industry as well. It was an honor for GIFT to announce the 3 faculty of IITK as the recipient of the MEGA achievers of 2024.

Concluding the year 2024 with a bang, GIFT is excited to reach out to new players and know more about their stories in 2025.

Visit www.greatindianfashiontown.com for details.

Shuddhi - A Herb-Infused Clothing Line by BYOGI

BYOGI - a sustainable conscious living solution, announces the launch of its herb-infused clothing line ‘Shuddhi’. Crafted with a blend of cutting-edge technology & sustainable practices, BYOGI's herb-infused clothing incorporates natural herbs directly into the fabric offering a unique sensory experience with multiple wellness benefits to the wearer.

BYOGI seamlessly intertwines fashion and empowerment, was born out of a profound purpose and a commitment to make a positive impact. The brand's origin lies in the empowerment projects where incredible women emerged from socially and economically challenging backgrounds. These women, having faced unimaginable challenges such as violence and the loss of loved ones, inspired the inception of BYOGI.

BYOGI encompasses conscious clothing, wellness essentials, thoughtful accessories and BYOGI Studio which comprises of bridal collection.

 

In ancient India, the use of herbs and natural remedies to heal the body and mind was a common practice. The Shuddhi collection was inspired by this tradition in order to harness the natural healing power of herbs such as Tulsi, Neem, and Tumeric into your daily routine for improved sleep, reduced stress & healthier skin.

 

 

BYOGI integrates the finest herbs carefully selected for their therapeutic properties, directly into the fibers. The infusion ensures that these herb benefits are gradually released creating a continuous & comforting wearing experience.

Srividya, Global Business Head BYOGI, says, “With this collection of “Shuddhi”, we want to introduce a symphonic fusion of nature, fashion & wellness. The products not only elevate personal style but also contribute to holistic well-being.”

The Shuddhi collection has six different herb-infused products such as Aloe Vera, Neem, Tulsi, Red Sandalwood, Vetiver (Khus) and Tumeric. Each pyjama set from the Shuddhi collection is perfect for leisure & sleepwear.

 

One can experience a rejuvenating sleep, in the luxurious comfort of the cotton-made kurta and pyjama sets, made with love and care by BYOGI in-house artisans and infused with Tulsi, Neem, Turmeric, and other herbs for their skin healing and calming properties.

 

Great Indian Fashion Town is very optimistic about BYOGI.

Visit them on www.byogi.store

Dior's 'Golden' wonder in Bangkok

Dior’s 'Gold House' in Bangkok stands as a remarkable fusion of Parisian luxury and Thai artistry. Situated in the vibrant Phloem Chit district, across from the Central Embassy Mall and Park Hyatt, it offers a stunning escape from the city's frenetic pace. This concept store, with its unique blend of fashion, design, and lifestyle, is proof of Dior’s commitment to artisanal craftsmanship in an age dominated by mass production.

The Dior Gold House’s façade is a breathtaking homage to the house’s headquarters at 30 Avenue Montaigne in Paris. Designed to resemble Dior’s iconic Parisian building, it features a mansard roof, 300 faux windows, and is adorned with a million handmade gold mosaic tiles. This luxurious structure sits amidst lush tropical gardens, transforming what was once a car park into a tranquil oasis of greenery and water features.

The creative direction for Dior Gold House was led by Luca Albero, Dior’s Visual Merchandising Creation and Image Director. Albero, known for curating Dior’s men’s and women’s collections, has transformed the space into a visual masterpiece. Within the 2,500 square meters of gardens and 800 square meters of interiors, visitors are treated to an artful display of Dior’s collections, including exclusive items designed specifically for Bangkok, such as a gold-toned Lady D-Joy bag with pearl embroidery.

Integral to the store’s charm is the work of seven talented Thai artists and artisans. Their contributions blend traditional Thai crafts with contemporary design, offering unique and intricate pieces that elevate the store’s aesthetic. Notable works include Korakot Aromdee's bamboo sculptures, Savin Saima’s bamboo filigree reimagining of Lady Dior bags, and Boonserm Premthada’s furniture made from treated elephant waste. Additionally, Eggarat Wongcharit’s vibrant, mirror-mosaic armchairs bring an exciting touch to the space.

The store’s interiors are as thoughtfully curated as its exterior. In one room, Dior’s iconic toile de Jouy pattern is embossed on concrete made from recycled Carrara marble. In another, recycled glass vitrines showcase Dior's merchandise. A dramatic dome with a star-shaped oculus, inspired by Rome’s Pantheon, adds grandeur, while the VIP salon, hidden behind an unmarked door, offers an intimate setting adorned with bamboo strips and luxurious details.

 

Dior Gold House is not intended to be permanent. Though it will only stand for two to three years, its impact is undeniable. The collaboration between Dior’s creative team and the Thai artisans demonstrates an extraordinary commitment to craftsmanship.

Images courtesy : tatlerasia.com

The warp & weft of visual stories

Stories have captivated us since time immemorial, from bedtime tales to mythological legends and now more recently, OTT binge fests. When a good story spins its yarn, we are the enthralled audience. But aren’t stories audio-verbal, literary, or cinematic? Is there a common ground between the world of fashion, retail, and the world of imagination? 

Some stories stay with us forever, while others engage us in the moment. Both are entertaining in their own ways. As we already know, the charm of a good story lies in the delicate tapestry of an appropriate setting, memorable characters, thematic backdrops, and the complexity of the situation with a powerful finale. It is the emotional facets like excitement, humour, nostalgia, intrigue, and suspense that keep us hooked to it. Emotions are timeless; hence, so is its tale. 

Consider also that every good story has a strong thread that binds it together, just like the beads in a garland. Translated into the language of retail fashion, this strong thread is akin to the brand’s ethos or personality, which dictates the emotional facets to be highlighted; this in turn becomes the deciding factor for the setting, characters, theme, et al. 

So, let’s dive in and see how narratives are woven. 

One of India’s most popular couture designers is, of course, Sabyasachi. The very name evokes a sense of grandeur and old-worldly regality. Lovely embroideries are embellished with Indian culture and heritage; cascade upon cascade of rich red wine silks are coupled with deep burgundies, handcrafted to perfection. How does this masterful storyteller create such a compelling vision even in our imaginations? 

Sabyasachi’s work is an ode to Indian art, craft, culture, and quality. This is the thread that binds it all together. He then cocoons it with authentic, luxurious old-worldly charm, evoking the emotional facet of nostalgia combined with a hint of mystery. So, it is no surprise then that he curates his settings with priceless vintage paintings and exquisite intricate carpets from forgotten palaces. Elaborate crystal chandeliers cast a majestic glow over enormous earthen cauldrons; the scent of musk from finely carved attar bottles hangs delicately between the two. His master stroke lies in the deep understanding of human psychology that the audience is happy to drink in sight upon sight of this never-ending story. 

Image credits: sabyasachi.com

The love for art & craft has a fair share of takers; halfway around the world, American women’s wear brand Anthropologie, is also known for its handcrafted creativity and contemporary bohemian-ness. Anthropologie recognises the inherent talent and creativity in each woman and reflects it by creating unique store environments; no two Anthropologie stores are the same, much like individuals. Yet, they are all clearly recognisable through the common thread of textured and rustic bohemian vibes. Their handmade window décor, crafted with sustainable, natural materials in artistic compositions, never fails to surprise and delight!

            

Image credits: anthropologie.com 

While it may seem easy for top-of-the-trade brands to storytell, let’s dive a little deeper and explore the nuances based on our eyes alone. 

This lovely analogous colour paletted collection is a continuous tale of visual harmony and symphony. All the mannequins sport solid, warm, summery tones; the backdrop complements it with flat, plain, simple, solid geometric forms. These basic shapes and forms are then layered in front of and behind the merchandise, drawing our attention towards it, emphasising the basic yet stylish silhouettes. Visually coherent, this display keeps our eyes moving from outfit to outfit in a smooth, harmonious manner. 

             

Image credits: Eris Marasigan on unsplash.com  

Compare that with this image, a leather fashion bags boutique store on one of the many bylanes in Spain. Has the outside lent the ambience to the inside, or is it the other way around? Both complement each other so well! 
Glistening leather bags are beautifully sandwiched between the textured wood planks and the tall branch arching inwards. The creamy pastel yellow creates a foreground on the façade and a backdrop for the merchandise. The props, lighting, visuals, and signs are all in keeping with the textural feel of leather. The feminine look and feel is communicated via the slim and rounded forms. The emotional message the space subtly conveys is: Hey! We’re an outdoorsy, adventurous bag brand, tough and glamorous at the same time. 

                                  

 Image credits: Santiago Boada on unsplash.com 

So irrespective of whether you are an aspiring couturier or a budding fashion merchandiser who wants to bring in bigger orders for a label, whether you cater to the luxury to mass-market, Stories Sell. And spinning this story is the skill of the storyteller who combines fabrics and silhouettes with surface feels and textures, pays attention to the mood and message, the outside and the inside, to the creator as well as the customer, delighting both! 

About the author

Namrata Sachdev Is a retail spatial planner, designer, and visual merchandiser. She is also an educator at XIC, one of the leading mass-media institutes in India. A certified consumer behaviour professional who brings together multiple creative disciplines of design, branding, and space to create memorable brand experiences.