The warp & weft of visual stories

Stories have captivated us since time immemorial, from bedtime tales to mythological legends and now more recently, OTT binge fests. When a good story spins its yarn, we are the enthralled audience. But aren’t stories audio-verbal, literary, or cinematic? Is there a common ground between the world of fashion, retail, and the world of imagination? 

Some stories stay with us forever, while others engage us in the moment. Both are entertaining in their own ways. As we already know, the charm of a good story lies in the delicate tapestry of an appropriate setting, memorable characters, thematic backdrops, and the complexity of the situation with a powerful finale. It is the emotional facets like excitement, humour, nostalgia, intrigue, and suspense that keep us hooked to it. Emotions are timeless; hence, so is its tale. 

Consider also that every good story has a strong thread that binds it together, just like the beads in a garland. Translated into the language of retail fashion, this strong thread is akin to the brand’s ethos or personality, which dictates the emotional facets to be highlighted; this in turn becomes the deciding factor for the setting, characters, theme, et al. 

So, let’s dive in and see how narratives are woven. 

One of India’s most popular couture designers is, of course, Sabyasachi. The very name evokes a sense of grandeur and old-worldly regality. Lovely embroideries are embellished with Indian culture and heritage; cascade upon cascade of rich red wine silks are coupled with deep burgundies, handcrafted to perfection. How does this masterful storyteller create such a compelling vision even in our imaginations? 

Sabyasachi’s work is an ode to Indian art, craft, culture, and quality. This is the thread that binds it all together. He then cocoons it with authentic, luxurious old-worldly charm, evoking the emotional facet of nostalgia combined with a hint of mystery. So, it is no surprise then that he curates his settings with priceless vintage paintings and exquisite intricate carpets from forgotten palaces. Elaborate crystal chandeliers cast a majestic glow over enormous earthen cauldrons; the scent of musk from finely carved attar bottles hangs delicately between the two. His master stroke lies in the deep understanding of human psychology that the audience is happy to drink in sight upon sight of this never-ending story. 

Image credits: sabyasachi.com

The love for art & craft has a fair share of takers; halfway around the world, American women’s wear brand Anthropologie, is also known for its handcrafted creativity and contemporary bohemian-ness. Anthropologie recognises the inherent talent and creativity in each woman and reflects it by creating unique store environments; no two Anthropologie stores are the same, much like individuals. Yet, they are all clearly recognisable through the common thread of textured and rustic bohemian vibes. Their handmade window décor, crafted with sustainable, natural materials in artistic compositions, never fails to surprise and delight!

            

Image credits: anthropologie.com 

While it may seem easy for top-of-the-trade brands to storytell, let’s dive a little deeper and explore the nuances based on our eyes alone. 

This lovely analogous colour paletted collection is a continuous tale of visual harmony and symphony. All the mannequins sport solid, warm, summery tones; the backdrop complements it with flat, plain, simple, solid geometric forms. These basic shapes and forms are then layered in front of and behind the merchandise, drawing our attention towards it, emphasising the basic yet stylish silhouettes. Visually coherent, this display keeps our eyes moving from outfit to outfit in a smooth, harmonious manner. 

             

Image credits: Eris Marasigan on unsplash.com  

Compare that with this image, a leather fashion bags boutique store on one of the many bylanes in Spain. Has the outside lent the ambience to the inside, or is it the other way around? Both complement each other so well! 
Glistening leather bags are beautifully sandwiched between the textured wood planks and the tall branch arching inwards. The creamy pastel yellow creates a foreground on the façade and a backdrop for the merchandise. The props, lighting, visuals, and signs are all in keeping with the textural feel of leather. The feminine look and feel is communicated via the slim and rounded forms. The emotional message the space subtly conveys is: Hey! We’re an outdoorsy, adventurous bag brand, tough and glamorous at the same time. 

                                  

 Image credits: Santiago Boada on unsplash.com 

So irrespective of whether you are an aspiring couturier or a budding fashion merchandiser who wants to bring in bigger orders for a label, whether you cater to the luxury to mass-market, Stories Sell. And spinning this story is the skill of the storyteller who combines fabrics and silhouettes with surface feels and textures, pays attention to the mood and message, the outside and the inside, to the creator as well as the customer, delighting both! 

About the author

Namrata Sachdev Is a retail spatial planner, designer, and visual merchandiser. She is also an educator at XIC, one of the leading mass-media institutes in India. A certified consumer behaviour professional who brings together multiple creative disciplines of design, branding, and space to create memorable brand experiences.

 

The Indian Garage Co. Expands into Offline Retail

 

The Indian Garage Co. (TIGC), India’s leading homegrown fast-fashion brand, entered the offline retail market with the launch of its first Exclusive Brand Outlet (EBO) on Brigade Road, Bengaluru, a prime destination for high-street fashion. Sensational Cricketer & Brand Ambassador Suryakumar Yadav (SKY) inaugurated the EBO on October 13th, 2024. The event was a resounding success, drawing a large, enthusiastic crowd and transforming the area into a vibrant hub of excitement for Bengaluru’s fashion enthusiasts.

TIGC has allocated 20% of its budget to the expansion of its offline retail operations, with a strategic focus on growing the EBO segment. The company aims for EBO sales to contribute 30% of total revenue within the next 3-5 years. The company has signed five more stores across various cities and is focused on creating an army of young fashion entrepreneurs. TIGC plans to expand to 100 stores across India in the next 3-5 years.

Spanning 3,800 square feet, the new store offers a shopping experience designed to elevate fashion retail in one of Bengaluru’s premier high-street markets. The store's design emphasises a modern and enhanced shopping environment, featuring sleek, interactive displays and a comfortable ambiance. Meticulously crafted to provide an immersive and engaging experience, the store also includes a visually appealing space where fashion meets aesthetics, allowing customers to capture their experience while exploring the latest trends.
 

Speaking at the store launch, Anant Tanted, Founder & CEO, The Indian Garage Company, said, “The Indian Garage Co. is paving the way for a strong growth trajectory targeting Rs. 1,500 crore GMV in the next five years. We are introducing our immersive brand experience to customers through our first Exclusive Brand Outlet (EBO) in Bengaluru, with plans to open 10-15 more stores across the country within the next six months. Moving beyond retail expansion across India, the company is strategically entering the e-commerce space into international markets.”

The Indian Garage Co. is dedicated to style, quality, affordability, and accessibility, which has always been central to our brand. With the integration of both online and upcoming offline channels, TIGC aims to maximize convenience, accessibility, and customer engagement. The Indian Garage Co. showcases an extensive collection of the latest fashion styles. The brand differentiates itself by launching over 100 new styles every week and maintaining a portfolio of nearly 6500 SKUs.

Alka Dembla, Head of Retail at TIGC, stated, “In today’s dynamic marketplace, TIGC has emerged as a leading brand, driven by its expanding footprint across Direct-to-Consumer (D2C) channels and major e-commerce platforms. Our Exclusive Brand Outlets (EBOs) are crafted to deliver a unique and immersive customer experience, and we are excited to continue expanding our presence. By leveraging cutting-edge technology, we aim to deepen our understanding of consumer behaviour and streamline inventory management. Each store will be thoughtfully tailored to reflect the preferences and needs of the local community it serves.”

The store features an exclusive collection available only for the EBO launch, offering customers a unique opportunity to explore the latest fashion trends—such as Street Korean, Anime Collection, Bohemian Resort, and Dark Character—before they are available online. The brand showcases age-neutral fashion, catering to all life stages, ensuring something stylish for everyone.

To commemorate the launch, TIGC planned a series of exciting promotions and offers for customers during the opening week. The brand is also incorporating several community-building activities as part of the celebration. TIGC products are available online via its official website, TIGC.in, as well as on major e-commerce platforms such as Myntra, Ajio, Amazon, Flipkart, and Meesho. The brand also has a presence in approximately 100 Fashion Factory stores across India.

About The Indian Garage Co.

Established in 2012 by Anant Tanted, The Indian Garage Company is an asset-light, EBITDA-positive D2C firm that has grown into a 400-crore enterprise with a rapid growth trajectory. The brand targets 1500 Cr GMV in the next five years. TMRW, an ecommerce rollup venture owned by the Aditya Birla Group, invested Rs 155 crore in The Indian Garage Co last year.

Operating under the 'House of Brands' format, the company boasts three brands under its umbrella: TIGC (menswear), FreeHand (womenswear) & HardSoda (plus-size menswear). As a company focused on Gen Z consumers, The Indian Garage Co. has evolved into a tech-enabled, digital-first firm, promising its customers access to global fashion trends at an unprecedented pace.

Due to the growing acceptance and popularity of TIGC products, the company intends to diversify its offerings and introduce additional categories under its umbrella.

 

Singer to launch first Indian experiential store in New Delhi

 

Global sewing machine brand Singer will launch its first experiential store in India at South Delhi’s Nehru Place. Following the opening, Singer plans to revamp its 21 India stores to turn them into experience centres.

“This flagship store marks a major milestone for Singer India,” said Singer India’s managing director and vice chairman Rakesh Khanna, Indian Retailer Bureau reported. “India’s rich heritage in textiles and craftsmanship, combined with the growing interest in DIY fashion, presents an exciting opportunity. We aim to make sewing a fun and accessible craft for younger generations while preserving the skills cherished by their mothers and grandmothers.”

Singer has a 170 year history and specialises in sewing equipment for the home. The business’ new retail concept features a minimalist aesthetic to put its vibrant fabrics and sewing machines front and centre. The New Delhi store will house interactive workshops and events to drive footfall and create community as well as a ‘history wall’ to share the brand’s journey.

“We have been associated with Singer India for close to three decades, and this was a fabulous opportunity to imagine a differentiated customer experience for this iconic brand,” said Singer’s design partner Incubis’ director Amit Krishn Gulati. “The new store will resonate with young trendsetters who want to create and customise what they wear, while also connecting with the nostalgic stories associated with Singer sewing machines.”

 

 

The new retail concept, inspired by modern creative hubs and the growing DIY craft movement, blends functionality with style. Designed to resemble a modern country cottage, the store’s minimalist aesthetic—featuring monochromatic tones and clean lines—highlights the vibrant fabrics and threads that accompany SINGER’s innovative machines. The modular design ensures the space can easily adapt for product displays, training sessions, and demonstrations.

Interactive Experiences for Craft Enthusiasts

Customers will have the opportunity to work on SINGER’s latest high-tech sewing machines, participate in hands-on workshops, and learn valuable tips from industry experts. The store will also offer courses in sewing and crafting, encouraging creativity and innovation among both seasoned sewists and newcomers.

Bringing SINGER’s Legacy to Life

A highlight of the new store is the History Wall, a visual celebration of SINGER’s remarkable journey, including its contribution to the Apollo mission’s spacesuits. Through images and stories, visitors will discover the brand’s long-standing impact on fashion, craftsmanship, and technological innovation.

Scheduled to open this November, the flagship store aims to create an upscale, engaging environment where craft lovers, designers, and fashion enthusiasts can explore the future of sewing in a modern, interactive setting.

 

 

Farhan and Shibani Akhtar Collaborate with Nu Republic

 

Mumbai, Maharashtra, India

• Nu Republic is an Indian lifestyle wear-tech brand which specializes in head-turning wireless audio products & wearables 

• Actors Farhan Akhtar and Shibani Akhtar endorse Nu Republic and are the faces of the brand.

Nu Republic, the trailblazing Indian lifestyle technology brand renowned for its disruptive “wear-tech” products, has dropped its exclusive behind the scenes video of its partnership with the dynamic duo, Farhan Akhtar and Shibani Akhtar. 

Nu Republic is on a mission to challenge the monochromatic world of wear-tech, challenge the status quo and establish wear-tech as a fashion accessory, a form of self-expression.

Ujjwal Sarin, Founder, Nu Republic, expressed his excitement, stating, “Farhan Akhtar and Shibani Akhtar embody the ethos of Nu Republic through their multifaceted accomplishments. I’m excited that Nu Republic is raising the bar, with our collaboration with Farhan Akhtar & Shibani Akhtar. We're not just dropping cool wear tech products; we're establishing the #nucodeofcool."

 
A Perfect Synergy: Speaking at the launch of the campaign, Farhan Akhtar said “I’m excited to partner with Nu Republic on its mission to firmly plant its flag at the intersection of music, style & technology. These wear-tech products are born to be stylish and Nu Republic’s refreshing approach to this industry is inspiring. Look forward as we establish the #nucodeofcool!"

 
Innovation and Style: “As the face of Nu Republic, I am immensely proud to be a part of a brand that's disrupting the fashion wear-tech landscape. Nu Republic's wear-tech products are bold, dominant, and awe-inspiring, embodying a trailblazing spirit that empowers self-expression” added Shibani Akhtar. 

Shared Values and Vision: The collaboration is built on shared values of creativity, quality, and forward-thinking. Both Farhan and Shibani have always championed projects that push the envelope and bring fresh perspectives. With Nu Republic, they aim to inspire and empower individuals to embrace the future of fashion and technology. 

Nu Republic has been leading the way in delivering cutting-edge designs tailored for Gen Z consumers. From its award-winning Transform X® earbuds to the recently launched Cyberstud® Spin-India’s first earbuds in the form of a fidget spinner-Nu Republic continues to create head-turning products for its fans. 

Behind the Scenes: The decision to join hands with Nu Republic was rooted in a shared passion for music,fashion and disruption. Farhan and Shibani were impressed by Nu Republic's vision of making high tech affordable and high style attainable. 

Looking Ahead: As Farhan Akhtar and Shibani Akhtar dazzle the screen in this latest TVC with their undeniable charm, their final call out in the video- 'You Have to Have to Have them' infuses the scene with a dynamic energy, illuminating the irresistible appeal of Nu Republic's cool wear-tech products.

This partnership promises to bring exciting new developments in the wear tech industry. Farhan and Shibani Akhtar, alongside Nu Republic, are poised to introduce a range of products that will redefine the way technology is integrated into daily life. Stay tuned for more updates on this groundbreaking collaboration.

 
About Nu Republic
Nu Republic, is a trailblazing Indian lifestyle technology brand renowned for its disruptive “wear-tech” products - wireless audio, watches. earbuds and speakers, and innovative charging solutions. Backed by our product disruptions, we have firmly planted our flag at the intersection of electronics, music, and fashion.

Through our fashion-first design philosophy. We've successfully redefined the playing field by making high-style attainable, and high-tech affordable. Nu Republic counts dynamic power couple Farhan Akhtar and Shibani Akhtar as its brand endorsers. 

Nu Republic today is a global brand bringing in the style and pushing boundaries far and wide. We are committed to disruption, counter-culture and self-expression. We continue to partner with influencers, pioneers, and brands who embody our values and forge their own path.

Nu Republic is promoted by NuWorld Retail Private Limited - privately held company based in Gurgaon, Haryana. Our products are available through a variety of distribution channels globally The company’s website can be found at www.nurepublic.co. 

Rohit Bal's Exclusive Pop-up at Aza Fashions, Ahmedabad

 

Mumbai, Maharashtra, India

Aza Fashions, Ahmedabad was pleased to host an exclusive pop-up and a new launch of ace couturier Rohit Bal’s latest collection for women & men. 

Exclusively at Aza Fashions, Ahmedabad on 25th and 26th July, the exclusive Rohit Bal collection artfully celebrates design as an art form. Known for drawing soul-searing references from history, fantasy and folklore to craft larger-than-life masterpieces, the designer's signature timeless style has always been desired by the discerning aficionados around the globe. 

The new exclusive Rohit Bal collection at Aza Fashions reflects Rohit's deep understanding of the psyche of the fashion world. Moreover each ensemble reconciles Rohit's singular creativity with a contemporary spirit making it wearable irrespective of seasons and trends.  

Talking about this exclusive pop-up, Aza Fashions, Founder, Dr Alka Nishar shared, "Rohit Bal and Aza Fashions have always shared a beautiful partnership based on cherished values of ageless designs steeped in inventiveness and timelessness. The new exclusive range of ensembles for both men and women available at Aza Fashions, Ahmedabad are truly remarkable thanks to the artistically done digital prints."

Showcase Details: Aza Fashions has always been known for offering a thoughtfully curated range of wedding couture, festive celebrations and everyday pieces and the latest Rohit Bal collection ticks all the boxes. What makes it truly a collector's delight is the collection's evocative digital print realised with an unmistakable Rohit Bal signature touch. 

 The couturier's signature vibrant bloom and foliage prints lend drama and divinity to the timeless creations. Bollywood celebrities like Aditi Rao Hydari and Vicky Kaushal have been spotted sporting some of the noteworthy looks from this exclusive collection. 

Venue: Aza, Puniska House, Chhanalal Joshi Marg, Ashok Vatika, Ahmedabad, Gujarat 380058.

 

Tanishq’s three decades of legacy

 

Tanishq, India’s premier jewellery brand from the Tata Group, took center stage for the Grand Finale of India Couture Week 2024 with its finest collections, seamlessly blended with Falguni Shane Peacock’s latest collection ‘Rang Mahal.’ Tanishq's product supremacy was highlighted on the grand finale for its unmatched craftsmanship, differentiated designs, and commitment to quality.

The finale showcased the Best of Tanishq, where each piece was a testament to Tanishq’s prowess of craft and creation that it has cultivated with over three decades of its legacy as the National Local Jeweler of India, thereby establishing itself as the leaders of timeless yet differentiated designs. The product supremacy of Tanishq lies in its design differentiation and craftmanship, consistently offering the best jewellery pieces that blend traditional artistry with contemporary elegance to over 1 million Indian families who have become an integral part of its legacy, building the largest network of trust in the market.

From the Best of Diamonds, the recently launched Enchanted Trails Collection was featured at the Couture Week, which is a work of art, featuring rare and real diamond creations that redefine glamour and style. The collection draws inspiration from the intricate beauty of the exotic nature, incorporating elements that reflect the elegance of flowing rivers, interplay of light and water, the allure of blooming flowers, the graceful movement of branches, and the whispers of lush forest foliage. The collection showcases the dance of boats gliding through serene streams, echoing the poetry of nature’s tranquillity.

Additionally, the classic high jewellery line, Ethereal Wonders Collection dazzled the ramp with rare stones such as aquamarine, tanzanite, pastel tourmalines, rare citrines, and statement pieces with emeralds and sapphires, making it one of Tanishq's rarest of rare collections.

Tanishq’s Exotic India Collection featured intricate Vilandi Jadau designs crafted in Bikaner, Victorian Polki necklaces adorned with uncut Polkis, and regal Rajwada Kundan necklaces. Each piece told a story of grandeur, merging traditional artistry with modern elegance. Tanishq also presented timeless Chikankari work, mesmerizing Picchwai work, opulent Zardosi, and dazzling Polkis, all handcrafted with meticulous attention to detail. The vibrant Meenakari art and captivating inlay work, featuring Chalcedony centerpieces, added a splash of color. Empowering the modern woman with timeless elegance and contemporary charm, the collections celebrates her unique journey, illuminating every step with the brilliance she deserves

Falguni Shane Peacock’s 'Rang Mahal' collection celebrated the regal and dreamy aspects of India's royal heritage. Luxurious silks, rich velvets, and intricate embroideries evoked the splendor of royal courts, while Tanishq's bespoke jewels added a touch of timeless elegance, making each ensemble a true masterpiece. This collaboration brought to life a seamless fusion of fashion and jewellery, highlighting the unparalleled craftsmanship and artistry of Indian heritage. The collection drew inspiration from India's majestic symbols and vibrant hues, celebrating the rich diversity of the country’s cultural heritage. Each piece was a tribute to the timeless elegance and sophistication of India's royal heritage, crafted by master artisans who carry forward the legacy of their ancestors.

Pelki Tshering, Chief Marketing Officer, Tanishq, Titan Company Ltd., shared her enthusiasm about the collaboration, “We are delighted to collaborate with Falguni Shane Peacock for the grand finale of India Couture Week 2024. For nearly three decades, Tanishq’s jewellery has celebrated and reflected the unique journey of today’s woman, who is grounded in tradition, yet embraces a modern outlook. On this prestigious platform, we proudly showcase Tanishq’s legacy of craftsmanship and design excellence in gold, diamond, Polki a legacy that has been winning the hearts of millions of Indians.”

Revathi Kant, Chief Designer Officer, Titan Company Limited, expressed her views on the designs and association, “The grand finale of India Couture Week 2024 provided a prestigious platform to celebrate Tanishq's exceptional craftsmanship and design excellence. From the nature-inspired Enchanted Trails diamond collection to the timeless allure of the Ethereal Wonders and the intricate beauty of the Exotic India pieces, each creation reflects the modern woman’s spirit and sophistication. These designs embody our dedication to superior craftsmanship, combining traditional artistry with contemporary elegance to create jewellery that is both timeless and uniquely distinguished.”

Falguni Shane Peacock commented on the synergy between the brands, "We are thrilled to mark our 20th anniversary with the grand finale of FDCI's Hyundai India Couture Week alongside Swadesh and Tanishq. Rang Mahal is more than just a collection; it is a homage to the artisans, the storytellers, and the custodians of our cultural legacy. Our collaboration with Swadesh brings forth the finest handwoven textiles, celebrating India's rich artisanal heritage. As each model graces the runway, they carry with them the spirit of India's past and the promise of its future, wrapped in the splendor of our cultural history, preserved and celebrated through fashion. Tanishq’s bespoke jewels resonate with our vision, and we eagerly look forward to unveiling our collection adorned with their exquisite creations. Join us as we celebrate the art of storytelling through the lens of haute couture, where every piece is a work of art. We extend our gratitude to Mr. Sunil Sethi and FDCI for their pivotal role in shaping this prestigious event into India's foremost couture showcase.”

As models adorned with Tanishq's jewellery and Falguni Shane Peacock’s visionary designs graced the runway, they embodied the spirit of India's past and the promise of its future. The grand finale was a celebration of the art of storytelling through haute couture, where every piece was a work of art, and Tanishq's jewellery added a touch of timeless elegance, making the event truly unforgettable.

Join us in celebrating the splendor of Indian heritage and craftsmanship, brought to life by Tanishq and Falguni Shane Peacock at the grand finale of India Couture Week 2024.

About Tanishq

Tanishq, India’s most-loved jewellery brand from the TATA Group, has been synonymous with superior craftsmanship, exclusive designs and guaranteed product quality for over two decades. It has built for itself the envious reputation of being the only jewellery brand in the country that strives to understand the Indian woman and provide her with jewellery that meets her traditional and contemporary aspirations and desires. To stress on their commitment to offer the purest jewellery, all Tanishq stores are equipped with the Karatmeter which enables customers to check the purity of their gold in the most efficient manner. The Tanishq retail chain currently spreads across 475+ exclusive boutiques in more than 240 cities.

About Falguni Shane Peacock

Falguni Shane Peacock has established its place as leading luxury couture designers globally over a glorious span of 18 years. The brand has constantly pushed its boundaries to create luxury looks season after season and evolved with every season. Falguni Shane Peacock extends its frontiers by infusing traditional craftsmanship in contemporary techniques and experimenting with silhouettes and colours every season. The brand has advanced in terms of design sensibilities and technology by pioneering features such as virtual styling that let Falguni Shane Peacock personally design and co-create ensembles virtually. With a remarkable reputation for translating its DNA and philosophies into every finely crafted ensemble, Falguni Shane Peacock amalgamate imagination with reality, traditional with contemporary, and infuse true elements of ‘luxury’ to it. The designers are positioned famously for their classic design sensibilities and timeless qualities that make them a favourite amongst celebrities.

The mesmerising bead work in India

Indian bead work is a vivid and intricate art form that reflects the country's rich cultural heritage and artistic diversity. This traditional craft, characterized by meticulous handwork and vibrant designs, has been practiced for centuries across various regions of India. It encompasses a range of techniques and styles, each unique to its geographic and cultural context, contributing to the country's colourful and varied artistic landscape.

Historical Roots and Cultural Significance

Bead work in India dates back to ancient times, with evidence of beaded jewellery and decorative items found in archaeological sites from the Indus Valley Civilization (circa 3300 BCE). Historically, beads were made from natural materials such as clay, shells, and stones before evolving to include glass, metal, and synthetic materials. Bead work has been integral to traditional Indian attire and accessories, often signifying social status, religious beliefs, and regional identity.

In many Indian communities, bead work is more than just a decorative art; it is an expression of cultural and spiritual values. For instance, in Gujarat and Rajasthan, intricate bead work is a crucial component of traditional attire, particularly for women. Beaded necklaces, earrings, and anklets are worn during festivals and important life events, symbolizing beauty, prosperity, and protection.

Regional Variations and Techniques

India's vast diversity is mirrored in the regional variations of bead work. Each area has developed its distinct style, techniques, and motifs, often influenced by local traditions, materials, and needs.

Gujarat: Known for its vibrant bead work, Gujarat's artisans create elaborate patterns using colorful glass beads. The Banjara community, in particular, is renowned for its intricate bead embroidery on textiles, producing stunningly detailed and colorful designs that adorn clothing, bags, and home decor items.

Rajasthan: Rajasthan bead work is famous for its mirror and bead embroidery, known as "moti bharat." This technique involves stitching beads and small mirrors onto fabric, creating dazzling designs that catch and reflect light, adding a dynamic element to the textiles. These works are often seen in traditional costumes, wall hangings, and accessories.

Nagaland: In the north-eastern state of Nagaland, bead work is a significant aspect of the indigenous Naga culture. The Naga people create bold, geometric patterns using beads, which are prominently featured in their jewellery, such as necklaces and headgear. These pieces often signify clan identity and social status.

Madhya Pradesh: The Bhil and Gond tribes in Madhya Pradesh create unique bead work that reflects their close connection to nature. Their designs often feature motifs inspired by flora and fauna, and the bead work is used to embellish clothing and ritual objects.

 

 

Other than these places Sikandrabad, Berelli, Rampur at Uttarpradesh are new hub for bead work, countless job workers who are continuously supporting our Indian export industry. Most these export houses are directly or indirectly supplying to big brands abroad like Tjmaax, Target, Wallmart, Ross, Z gallery, kim sybert and many more. Even some of the vendors of these small places are working directly of some well-known Indian designers.

We can say these places are now the hub of bead work industry in modern days. I can sanguine to conclude that in future these places would be known for their contribution of traditional untold handcrafted articles.

The Crafting Process

The process of creating bead work is labour-intensive and requires a high degree of skill and patience. It begins with the selection of beads, which come in various shapes, sizes, and colours. Artisans then string the beads together or stitch them onto fabric, following detailed patterns. The complexity of the design can range from simple linear arrangements to highly intricate, multi-layered compositions.

Tools used in bead work are relatively simple, typically including needles, threads, looms, and bead frames. However, the artistry lies in the dexterity and creativity of the craftsmen, who often pass down their skills through generations, preserving traditional techniques while also incorporating contemporary elements.

Contemporary Relevance and Challenges

While traditional bead work remains a vital part of Indian culture, it faces challenges in the modern era. The rise of mass-produced goods and changing fashion trends have led to a decline in demand for handcrafted bead work. Additionally, young artisans often migrate to urban areas in search of better economic opportunities, resulting in a potential loss of traditional skills.

However, there is a growing movement to revive and sustain this heritage craft. Efforts by government agencies, non-profit organizations, and designers aim to promote bead work through fairs, exhibitions, and online platforms. Collaborations between traditional artisans and contemporary designers have also led to innovative products that appeal to modern tastes while preserving traditional techniques.

Moreover, there is an increasing awareness and appreciation of sustainable and ethically made products, which has spurred interest in handcrafted bead work. Consumers are recognizing the value of supporting artisan communities and preserving cultural heritage through their purchases.

Conclusion

Despite facing modern challenges, this traditional craft continues to evolve and adapt, finding relevance in contemporary fashion and design. By valuing and supporting these artisanal practices, we can help preserve an essential part of India's cultural legacy for future generations.

About the Author :

Kamal Krishna Choudhury - A versatile professional having 22+ years of profound experience in Textile Design, Fabric Development, Surface Pattern Design, Trend Analysis, Product Development, , Visual merchandising, Photography and Team Management in an organization of high repute.

Pioneers in Textile industry

 

Today India stands proudly ahead in the list of textile industries in the world. Often we wonder how all this started - well, here is a small recap of the pioneering textile industry.

The first Indian cotton cloth mill was established in 1818 at Fort Gloaster near Kolkata, although this mill was far from being a success story. The second mill which was established by KGN Daber in 1854 is called the true foundation of modern cotton industry in India. Its name was Bombay Spinning and weaving Company, Bombay. Bombay Spinning and Weaving Company was the first cotton mill to be established in Bombay, India, on 7 July 1854 at Tardeo by Cowaszee Nanabhoy Davar (1815-73).

Jamsetji founded a commercial textile company with a capital of INR 21,000 in 1868, which ultimately became known as The Tata Group. He was 29 years old and wiser from nine years of working with his father. His first trip to England was soon after, where he learned about the textile industry.

 

 

 

The Industrial Revolution began in Europe at the end of the 18th century. Before this time, people only had access to limited resources as most goods were made by hand. Great Britain had been a large producer of wool, cotton, and linen materials, but did not have the means to produce fabrics in large quantities. At the height of the Enlightenment period, English inventor Richard Arkwright had the idea to make the spinning thread and weaving textiles more efficient. He created the original spinning machine, allowing textiles to be woven faster to produce more. A water wheel was used to power the spinning machine, thus leading to more high-powered industrialism. Rivers and streams were becoming a vital force in mass-producing goods. English industrialist Samuel Slater brought the ideas of these mass-producing machines to economically independent America after he spent time mesmerizing how the machines worked. This became the beginning of the Industrial Revolution in America.

 

As coal and water began driving the efficiency of the production of goods, so did the demand rise. Textile factories, or mills, began to improve the manufacturing of fabrics. Industrial revolution machines allowed factories to produce textiles on a much larger scale by directly weaving thread and turning it into fabric. The first textile mill appeared in Europe in the 1740s, prior to Samuel Slater bringing industrialization to America. As demand continued to rise, so did the number of textile mills across Europe and America, which created a whole new employment culture.

By combining the invention of John Kay with his ideas, Arkwright built the first-ever water-powered textile mill, known as the Cromford Mill. Built in Derbyshire, England, in 1771, the Cromford Mill became a prototype for the production of future mills.

Source – Wikidpedia

Fashion retail collections inspired by movies

 

Indian films have often inspired the youth of the country to the limit of dressing up like the characters on the silver screen. In every few years, a movie appears which has the potential of defining the changing times and prepare the young generation for a fresh perspective. In this article, we cover some movies which have created great ripples in the fashion retail industry along with the entertainment industry.

Ajio launches Heeramandi inspired collection 2024

Ajio, a premier fashion e-tailer, has announced the exclusive unveiling of an ethnic collection inspired by Netflix and Sanjay Leela Bhansali’s Heeramandi: The Diamond Bazaar. Launched under AJIO’s House of Ethnics, this limited-edition collection will offer customers over 250 styles of ethnic outfits inspired by the series. Customers will be able to shop the collection starting April 25.

The collection takes inspiration from the colours, silhouettes, fabrics and embellishments used in Heeramandi: The Diamond Bazaar. The range encompasses fabrics like pure silk, tissues, georgettes, and brocades among others, that represent the opulence of the world that Netflix and Sanjay Leela Bhansali have recreated in the series. It includes skillfully crafted traditional dabka hand embroidery, Parsi embroidery, beadwork as well as digital prints inspired by the series.

The women-focused collection consists of shararas, kurta suit sets, lehengas and saris, and starts at Rs 4,000/- going up to Rs 1,50,000/-. Moreover, the collection will also include official recreations of select attire that are adorned by the leading ladies in the show and designed by Sanjay Leela Bhansali’s team.

Ajio House of Ethnics consist of over 3 lac brands comprising of Biba, Nyrikea, Aarke by Ritu Kumar, Satya Paul, Global Desi, Soch, Fabindia and many more. Infact this is one of the pioneer steps by Reliance Retail into cult dressing. A tribute to our majestic artisanal heritage, don’t miss out on exquisite crafts like Zardozi, Chikankari, Gotta Patti, Banarasi, and more!

Vineeth Nair, CEO, AJIO, said, “Fashion plays a very important role in Sanjay Leela Bhansali’s creations that often explore themes rooted in Indian culture, tradition and heritage. It serves as a means of representing and celebrating these cultural elements on screen. So, when we thought of this collaboration with Netflix for Heeramandi, it made a lot of sense. AJIO’s House of Ethnics was the perfect launchpad for this limited-edition collection, enabling access to the fashion that customers adore and helping them create that dreamy Bollywood-inspired look.” 

Van Huesen launched Ghajini collection 2008

Launched the exclusive Ghajini line, which is for today's uber-confident young Indian male who has it all. This range of exclusive modern and minimalistic formal apparel captured the distinct look of Aamir Khan in his much awaited movie — Ghajini.

The Ghajini line translates the style statement of the character played by the iconic actor who is disciplined, self-made, educated, well travelled and fashion conscious. The Van Heusen Ghajini line had the unmistakable stamp of an achiever, a fashionable tycoon, personified through slim plackets, narrow ties and mid-waist straight fit pants. Add to that the waistcoat, and the line aptly articulates the contemporary formal look.

Van Heusen exclusive Ghajini line is priced at Rs 1,299 onwards and will be available at all Van Heusen exclusive stores.

Shoppers Stop launched Om Shanti Om collection 2007

Through it was four brands Mario Zegnoti, Haute Curry, Vettorio Fratini, Push and Shove, Shoppers’ Stop launched the range of garments in stores on 18 October 2007. Since the costumes were inspired from the actors look in the movie, they were a mix of retro and contemporary.

Manish Malhotra, Karan Johar and Sanjeev Mulchandani were on board to design these costumes.

During the launch, Shoppers’ Stop customer care associate CEO Govind Shrikhande said, “We are delighted to have associated with the most anticipated movie of the year. Bollywood and fashion are inextricably linked and an association of this nature allows us to bring to light the style essence of our exclusive brands.”

Bunty aur Babli collection by BIBA ethnicwear 2005

A movie with colorful characters deserves the most vibrant apparel collection. Bunty aur Babli had a remarkable cast of Rani Mukherjee, Abhishek Bachchan and Amitabh Bachchan. BIBA took the challenge of defining the character of Babli which was most colorful, audacious and extrovert. The brand brilliantly balanced the revolting girl maintaining the dignity of Indian culture through out the movie. There is a specific dialogue in the movie when she says “lakhon milenge lakhon in kameezon ke (i.e. these shirts will be worth millions as I wore them)”.

Padmaavat, Ranjhanaa, Sahib, Biwi aur Gangster returns, Yeh jawaani hai Deewani, Cocktail, Tanu weds Manu, Chandani are few other movies which had apparel as well as accessories collections in the market at the time of their release.

 

The Glory of Bharat for everyone

When our beloved Bharat has become the most important business hub in the world, one of the most ancient industry of textiles has every reason to celebrate. Having the razor sharp understanding on textiles, apparel and fashion world, our Prime Minister and his team has made the perfect move to highlight the Indian textiles in front of the global market. Today, when all the big foreign brands & investors are lining up for their entry in our country, our industry is in perfect position to lead the globe in textile and apparel sector through Bharat Tex 2024.

Marking an exceptional celebration of the country's rich textile heritage and its modern innovations, Bharat Tex 2024 held in New Delhi, concluded its maiden edition with resounding success.

The event, inaugurated by Prime Minister Shri Narendra Modi, witnessed an overwhelming response from both Indian and global participants, including top brands and retailers. Organized by a consortium of 11 Textile Export Promotion Councils and supported by the Ministry of Textiles, Bharat Tex 2024 showcased the best of India's textile industry, focusing on trade, investment, and sustainability. With over 3,500 exhibitors, 3,000 buyers from 111 countries, and more than one lakh trade visitors, the event highlighted the immense potential of India's textile sector on the global stage.

From vibrant exhibitions to engaging knowledge sessions and high-profile business meetings, Bharat Tex 2024 offered an unparalleled platform for industry leaders to connect, collaborate, and drive the textile revolution forward.

NIFT has a critical role in the textile, fashion and retail industry in India. It was instrumental in taking fashion industry to heights and define the apparel industry in many ways. We had the privilege to connect with Prof. Dr. Amandeep Singh Grover (Dean of NIFT Panchkula) who very kindly shared his thoughts & experiences about Bharat Tex 2024.

GIFT :  India has a vast treasure of textile genius, which can do wonders for the world. Do you think that Indian Government is moving in the right direction to communicate the same in the global market?

The initiative of the Indian government like Bharat Tex signals a positive step towards promoting Indian heritage internationally as well. Bharat Tex showcased India's textile heritage and talent on a global platform, embodying the country's rich tradition.

Through strategic collaborations between the players of the textile value chain starting from Farm to Fibre to Factory to Fashion and finally to Foreign as our honourable Prime Minister talked about, the government can effectively highlight India's prowess in textiles.

Continued investment in infrastructure, skill development, and marketing will further strengthen India's position in the global textile market, ensuring that its heritage and talent continue to shine on the world stage. So yes, I positively believe that the Government is moving in the right direction.

GIFT :  Sir, you happened to attend the premier event of Bharat Tex in March 2024. How was your experience?

Attending the premier event of Bharat Tex in March 2024 was an enriching experience. The vibrant display of India's textile heritage and talent was inspiring and very enlightening. From intricate handloom creations to modern innovations along with the latest trends which includes sustainability and circularity, the event showcased the diversity in abundance.

Interacting with industry leaders, experts, artisans and designers from India and across the globe definitely provided valuable insights into the depth of the global textile industry.

GIFT :  We have seen numerous exhibitions in the past showcasing textile & fashion handicrafts. How was this event different?

Bharat Tex has been a wonderful platform where all the members from the textile value chain have got an opportunity to fulfill their ambitions whether it’s expanding their business or incorporating design changes, technological changes to produce the product in a shorter lead time.

Personally, the biggest difference which was noticeable for me was the scale at which this event was held along with the variety of products. Bharat Tex also managed to promote the crafts of each and every state of India and even the focus was on ODOP (One District One Product) and the Indian Government is seriously working on all the crafts of India to provide them a global reach.

                                     Prof. Dr. Amandeep Singh Grover (Dean of NIFT Panchkula)

GIFT :  There are many Indian brands, which have become Global now. How are they reacting to initiatives like Bharat Tex?

I was happy to witness Indian brands at Bharat Tex that have a global presence. Some of these brands are Reliance, Aditya Birla, Welspun, Trident, Raymond, Oster and others. The brands were likely reacting positively to the initiative, as it provided a platform for showcasing their products and networking with other industry professionals from all across the globe. This platform is going to give a very positive boost for the established brands and it will also motivate the upcoming Indian brands.

Some Indian brands may see Bharat Tex as an opportunity to strengthen their manufacturing capabilities and improve their competitiveness in the global market. Other brands might approach Bharat Tex with caution, assessing its potential impact on their existing operations, supply chain, and cost structures. They may carefully evaluate the benefits and risks associated with participating in government-led programs. Brands with a strong domestic and international presence may view Bharat Tex as a means to gain a competitive advantage over their rivals, especially those from other countries

GIFT :  How is NIFT as an institute participating in events like this so their students can connect to the real market potential & expectations from them in future?

NIFT was one of the main organizers of Bharat Tex 2024. I believe that NIFT participates in events like Bharat Tex to provide students with real-world exposure and networking opportunities. Through these events, students can interact with industry professionals and it will boost their confidence level and they will gain insights into market trends and expectations. NIFT's participation helps bridge the gap between academia and industry, preparing the NIFT students as industry ready professionals in an easier way. The NIFT students may gain more practical insights while interacting with industry professionals at Bharat Tex with respect to problems faced by industry members.

GIFT : Any suggestions which you may have about the future versions of Bharat Tex as it will be an annual event henceforth?

Following are my personal suggestions for the future versions of Bharat Tex:

i) The event should be at one place like this time it was at Bharat Mandapam and Yashobhumi. For better coordination and visibility, it should be organized at one location.

ii) More interactive workshops to be conducted

iii) Overlapping of the event should be avoided.

iv) Registration process should be made seamless and smooth.

v) Mobile and internet connectivity to be improved for better communication

GIFT is feeling grateful to know the thoughts of Prof. Dr. Grover about this magnificent event. 

We sincerely hope that our country  will be glowing with grace, heritage and future ready fashion solutions across the globe.

 

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Rise of Digital printing in India

 

 

We all love the fabulous prints in our clothes these days. Be it any fabric – almost all of them have aced the printing department. Now the colors are bright as newly bought, the artwork remains intact and details remain the same for a long time. All thanks to the revolution in digital printing on fabric.

The history of textile printing in India traced back thousands of years ago when as per the ancient trends and skills textile design printing served as a significant symbol of cultural and financial power. In the late 1980s, as printing technology got advanced, colour inkjet printers became increasingly essential in the production of digital fabrics for the civilian marketplace.

In 1990, with the advancement in modern technology and the development of large inkjet printers, it all started with an exploratory approach. But such technology wasn’t regarded as the best equipment for fabrics because of the difficulty with light sensitivity to colours. Instead, it was acceptable for paper printing.

Throughout the times, technology kept expanding. Where several large organizations are now producing customized “digital textile printing machines” and in other words “digital printers” which can work with a range of substances involves paper sheets, rubbers, canvases and obviously fabrics.

Digital textile printing is described as any ink jet based method of printing colorants onto fabric. Most notably, digital textile printing is referred to when identifying either printing smaller designs onto garments (T-shirts, dresses, promotional wear; abbreviated as DTG, which stands for Direct to garment printing) and printing larger designs onto large format rolls of textile. The latter is a growing trend in visual communication, where advertisement and corporate branding is printed onto polyester media. Examples are: flags, banners, signs, retail graphics.

Types of printing can be divided into Direct Print, Discharge Print, Resist Print, Pigment Print, Reactive Print, Acid print, Disperse print & Specialty Print

Digital textile printing started in the late 1980s as a possible replacement for analog screen printing. With the development of a dye-sublimation printer in the early 1990s, it became possible to print with low energy sublimation inks and high energy disperse direct inks directly onto textile media, as opposed to print dye-sublimation inks on a transfer paper and, in a separate process using a heat press, transfer it to the fabric.

Check out GIFT for more such information on Indian textiles, fashion and retail business.

 

Why are 'Dinner Jackets' so special?

 

What is a Dinner Jacket?

A dinner jacket is a jacket that's designed specifically for use in a formal outfit. It's similar to a tuxedo jacket. Both dinner jackets and tuxedo jackets are formal. With that said, there are a few subtle differences between them.

Most dinner jackets don't have a tail. In comparison, many tuxedo jackets do, in fact, have a tail. The tail is an elongated piece of material that extends from the back of a tuxedo jacket. It doesn't serve any functional purpose. Rather, the tail on a tuxedo jacket is used strictly for aesthetics.

Another difference between dinner jackets and tuxedo jackets involves the lapels. Most tuxedo jackets have satin-facing lapels, meaning the lapels are lined with a soft and velvet-like fabric. In comparison, dinner jackets may have traditional lapels without satin, or they may have similar satin-facing lapels as their tuxedo jacket counterparts.

The origins of the modern dinner jacket can be traced back to the mid-1800s. Around this time, the Prince of Wales was often spotted wearing a dinner jacket. In the years to follow, King Edward VII began wearing a dinner jacket. Dinner jackets have changed since then, but they still serve as one of the most popular and common types of formal outerwear.

When to Wear a Dinner Jacket?

You can wear a dinner jacket for any formal occasion. As long as it's not a casual occasion, you can rest assured knowing that a dinner jacket is appropriate. Dinner jackets are regarded as one of the most formal styles of men's outerwear. They are more formal than blazers, sport coats and traditional suit jackets. The only style of outerwear that's more formal than a dinner jacket is a tuxedo jacket.

Here are some common occasions for which you can wear a dinner jacket:

• Black-tie dinners

• Weddings

• Ballroom parties

• Graduations

• Formal business meetings

Features to Look for a Dinner Jacket

If you're going to buy a dinner jacket, there are some features you'll need to look for. Start by checking the fabric. Dinner jackets are available in a plethora of fabrics. Some dinner jackets are made of wool, for instance. Wool dinner jackets are typically thick and warm, making them ideal for use during the cold winter months. Other dinner jackets are made of linen. Linen is lighter and cooler than wool. As a result, linen dinner jackets are typically worn during the summer months.

You may discover some dinner jackets made of terry rayon as well. What is terry rayon exactly? It's a synthetic fabric consisting of polyester and rayon. With these two fabrics, terry rayon dinner jackets offer some unique characteristics that aren't found in other dinner jackets.

They are exceptionally strong, for example. Both polyester and rayon are strong. The combination of these fabrics, however, allows for an exceptional level of strength and durability that protects terry rayon dinner jackets from damage.

Another feature to look for in a dinner jacket is fabric-covered buttons. If you're thinking about buying a white dinner jacket, you may want to choose one that features the same white-colored fabric over the buttons. With fabric-covered buttons, your dinner jacket will have a cleaner and more uniform appearance.

Watch out for more such articles about suits on www.studiosuits.com.

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