BYOGI - a sustainable conscious living solution, announces the launch of its
herb-infused clothing line ‘Shuddhi’. Crafted with a blend of
cutting-edge technology & sustainable practices, BYOGI's
herb-infused clothing incorporates natural herbs directly into the
fabric offering a unique sensory experience with multiple wellness
benefits to the wearer.
BYOGI seamlessly intertwines fashion and empowerment, was born
out of a profound purpose and a commitment to make a positive impact.
The brand's origin lies in the empowerment projects where incredible
women emerged from socially and economically challenging backgrounds.
These women, having faced unimaginable challenges such as violence
and the loss of loved ones, inspired the inception of BYOGI.
BYOGI
encompasses conscious clothing, wellness essentials, thoughtful
accessories and BYOGI Studio which comprises of bridal collection.
In
ancient India, the use of herbs and natural remedies to heal the body
and mind was a common practice. The Shuddhi collection was inspired
by this tradition in order to harness the natural healing power of
herbs such as Tulsi, Neem, and Tumeric into your daily routine for
improved sleep, reduced stress & healthier skin.
BYOGI
integrates the finest herbs carefully selected for their therapeutic
properties, directly into the fibers. The infusion ensures that these
herb benefits are gradually released creating a continuous &
comforting wearing experience.
Srividya,
Global Business Head BYOGI, says, “With
this collection of “Shuddhi”, we want to introduce a symphonic
fusion of nature, fashion & wellness. The products not only
elevate personal style but also contribute to holistic well-being.”
The
Shuddhi collection has six different herb-infused products such as
Aloe Vera, Neem, Tulsi, Red Sandalwood, Vetiver (Khus) and Tumeric.
Each pyjama set from the Shuddhi collection is perfect for leisure &
sleepwear.
One
can experience a rejuvenating sleep, in the luxurious comfort of the
cotton-made kurta and pyjama sets, made with love and care by BYOGI
in-house artisans and infused with Tulsi, Neem, Turmeric, and other
herbs for their skin healing and calming properties.
Great Indian Fashion Town is very optimistic about BYOGI.
Visit them on www.byogi.store
No comments:
Post a Comment