GIFT announced GLORY AWARDS 2024 on the
auspicious 76th Republic day of our beloved country. It is
a fitting celebration for the apparel industry as it has been working
tirelessly for the people with the people by the people – best way
to define our republic spirit.
As the Chairman of the marketing
platform GIFT said “It is high time we start celebrating the true
genius of our apparel industry. The world needs to join hands on the
unexplored terrains of apparel market. The evolution of apparel is
still in a very nascent stage I believe.”
It
is fairly an understanding among the apparel industry that the segments
of the apparel industry need to share the credit for the success due to
their own hard work.
“When we
speak about apparel, the
discussion soon turns towards fashion, leading on to influencers in
bollywood and then it gets into the gloaurous lifestyle of the
celebrities. Not many people get into the non-glamorous behind the
scene innovations going on in the apparel industry. So, there is much
more to the credits of textile industry than just the glamour
quotient. Say, the volworine fabric used in our
Mangalyaan, glow in the dark fabric for industrial safety unforms, the
recent cloaking fabric innovation by IIT Kanpur team for the armed
forces – these are very, very important milestones for the Textile
industry which hadly get any space in our social media feed – due
to the serious nature and easily get outshined by the glamour world.”
says the Editor of GIFT Ms. Ritu M. She added "The interesting challenge
is to bridge the gap between various sections of the apparel industry
and unite them as one - in letter and spirit. They should be like family
members."
The GLORY Awards 2024 has a mix of
established brands but some new startups as well. The winners share the
same benchmark of appreciation from actual consumers and customers. All
brands were rated on their social feedback as well as their commitment
to do well for their customers.
The social
media influencers awarded the GLORY Awards have been phenomenal in their
approach of sending a positive vibes to their subscribers about Indian
clothing as well as culture and heritage. They have shown that saree can
be glamorous partywear and an evening gown can be full of Indian
motifs.
The highlight was the Lifetime
Achievement Award for the incredible work done by Mr. B.S.Nagesh in
shaping the poster boy of organised retail business in India - Shoppers
Stop. While he has been instrumental in creating some huge success
stories for retail, he has mastered the carft of costumer service. He
founded TRRAIN to help people with special abilities to open new
opportunities in Indian retail sector. GIFT celebrated his initiative to
observe December 12 as the Retail Employee Day to mark their
achievements.
While the world was shook by
the Cloaking system deviced by the team at IIT Kanpur - GIFT celebrated
this amazing achievement as announcing it to be the MEGA achievement of
the textile industry as well. It was an honor for GIFT to announce the 3
faculty of IITK as the recipient of the MEGA achievers of 2024.
Concluding the year 2024 with a bang, GIFT is excited to reach out to new players and know more about their stories in 2025.
Visit www.greatindianfashiontown.com for details.
