Fashion retail collections inspired by movies

 

Indian films have often inspired the youth of the country to the limit of dressing up like the characters on the silver screen. In every few years, a movie appears which has the potential of defining the changing times and prepare the young generation for a fresh perspective. In this article, we cover some movies which have created great ripples in the fashion retail industry along with the entertainment industry.

Ajio launches Heeramandi inspired collection 2024

Ajio, a premier fashion e-tailer, has announced the exclusive unveiling of an ethnic collection inspired by Netflix and Sanjay Leela Bhansali’s Heeramandi: The Diamond Bazaar. Launched under AJIO’s House of Ethnics, this limited-edition collection will offer customers over 250 styles of ethnic outfits inspired by the series. Customers will be able to shop the collection starting April 25.

The collection takes inspiration from the colours, silhouettes, fabrics and embellishments used in Heeramandi: The Diamond Bazaar. The range encompasses fabrics like pure silk, tissues, georgettes, and brocades among others, that represent the opulence of the world that Netflix and Sanjay Leela Bhansali have recreated in the series. It includes skillfully crafted traditional dabka hand embroidery, Parsi embroidery, beadwork as well as digital prints inspired by the series.

The women-focused collection consists of shararas, kurta suit sets, lehengas and saris, and starts at Rs 4,000/- going up to Rs 1,50,000/-. Moreover, the collection will also include official recreations of select attire that are adorned by the leading ladies in the show and designed by Sanjay Leela Bhansali’s team.

Ajio House of Ethnics consist of over 3 lac brands comprising of Biba, Nyrikea, Aarke by Ritu Kumar, Satya Paul, Global Desi, Soch, Fabindia and many more. Infact this is one of the pioneer steps by Reliance Retail into cult dressing. A tribute to our majestic artisanal heritage, don’t miss out on exquisite crafts like Zardozi, Chikankari, Gotta Patti, Banarasi, and more!

Vineeth Nair, CEO, AJIO, said, “Fashion plays a very important role in Sanjay Leela Bhansali’s creations that often explore themes rooted in Indian culture, tradition and heritage. It serves as a means of representing and celebrating these cultural elements on screen. So, when we thought of this collaboration with Netflix for Heeramandi, it made a lot of sense. AJIO’s House of Ethnics was the perfect launchpad for this limited-edition collection, enabling access to the fashion that customers adore and helping them create that dreamy Bollywood-inspired look.” 

Van Huesen launched Ghajini collection 2008

Launched the exclusive Ghajini line, which is for today's uber-confident young Indian male who has it all. This range of exclusive modern and minimalistic formal apparel captured the distinct look of Aamir Khan in his much awaited movie — Ghajini.

The Ghajini line translates the style statement of the character played by the iconic actor who is disciplined, self-made, educated, well travelled and fashion conscious. The Van Heusen Ghajini line had the unmistakable stamp of an achiever, a fashionable tycoon, personified through slim plackets, narrow ties and mid-waist straight fit pants. Add to that the waistcoat, and the line aptly articulates the contemporary formal look.

Van Heusen exclusive Ghajini line is priced at Rs 1,299 onwards and will be available at all Van Heusen exclusive stores.

Shoppers Stop launched Om Shanti Om collection 2007

Through it was four brands Mario Zegnoti, Haute Curry, Vettorio Fratini, Push and Shove, Shoppers’ Stop launched the range of garments in stores on 18 October 2007. Since the costumes were inspired from the actors look in the movie, they were a mix of retro and contemporary.

Manish Malhotra, Karan Johar and Sanjeev Mulchandani were on board to design these costumes.

During the launch, Shoppers’ Stop customer care associate CEO Govind Shrikhande said, “We are delighted to have associated with the most anticipated movie of the year. Bollywood and fashion are inextricably linked and an association of this nature allows us to bring to light the style essence of our exclusive brands.”

Bunty aur Babli collection by BIBA ethnicwear 2005

A movie with colorful characters deserves the most vibrant apparel collection. Bunty aur Babli had a remarkable cast of Rani Mukherjee, Abhishek Bachchan and Amitabh Bachchan. BIBA took the challenge of defining the character of Babli which was most colorful, audacious and extrovert. The brand brilliantly balanced the revolting girl maintaining the dignity of Indian culture through out the movie. There is a specific dialogue in the movie when she says “lakhon milenge lakhon in kameezon ke (i.e. these shirts will be worth millions as I wore them)”.

Padmaavat, Ranjhanaa, Sahib, Biwi aur Gangster returns, Yeh jawaani hai Deewani, Cocktail, Tanu weds Manu, Chandani are few other movies which had apparel as well as accessories collections in the market at the time of their release.