Maximalism may be enjoying a resurgence, but for Abu Jani Sandeep Khosla, it has always been in vogue. Long before the fashion industry embraced embroidery, brilliance, and opulence, this duo was already crafting a universe where “more is more,” executed with unrivaled artistry. Their latest boutique at Jio World Plaza in Mumbai is a seamless extension of that ethos—bold, luxurious, and deeply entrenched in Indian craftsmanship.
Upon entering, it becomes evident that this isn’t merely a store; it’s an immersive experience. A chandelier crafted from sharp glass elements gracefully hovers above a central space adorned with quilted mirrorwork curtains. The walls showcase bespoke Patola patterns embellished with radiant gold leafing. There’s an abundance of light and shine, but there’s also a profound sense of soul.
“We wanted to create a space that evokes joy, excitement, and awe,” the designers share. “Every detail has been drawn from India and her incredible crafts.”
There isn't a single focal point; rather, each corner narrates its own tale. From the hand-painted etched doors to the brass racks designed in the shape of the ‘Aikyam’ logo, which represents the harmony of masculine and feminine energies, every detail contributes to the narrative. This motif reappears on the custom-made, hand-carved door handles as well. If you observe closely, you'll discover how mirrors and lighting are strategically arranged to surprise you, transforming the ambiance of the space as you explore it.
“We love layered design. It’s complex, detailed, and meant to unfold slowly,” they say. “There are little surprises everywhere.”
The store might be new, but the energy it carries is decades in the making. “This is all of India, made in India, with all our hearts,” the designers say, adding, “It’s the sum of everything we’ve learnt over the years—brought together in one space.”
In a fun turn of phrase, when asked to describe the store as a movie character, they are clear: “She would be a queen, wearing her finest ensemble, layered with all her most precious jewels.” Fitting, considering how royal the store feels—without trying too hard to impress.
The interiors undoubtedly take center stage, yet the clothing on display is curated with equal precision to enhance the overall space. Signature AJSK embroidery styles—such as Chikankari, Resham, and mirror work—are artfully positioned throughout. You'll discover exquisite items like luxurious shirts and tunics, vibrant multicolored sarong sarees paired with concept blouses, and a striking bridal section featuring a dreamy red lehenga alongside a majestic sherwani. There's also a selection for men, showcasing crushed silks, Ajrakh and Resham Jaali embroidery, along with classic pieces from their ‘Shadow’ and ‘Bakhia’ collections. Enhancing this atmosphere is their new candle collection, inspired by themes of royalty and celebration, which adds another layer of storytelling through delightful scents.
What sets this space apart isn’t just how grand it is, but how intentional every element feels. “We want people to walk in and feel the richness of Indian heritage,” they say. “And we want them to walk out feeling proud of it.”
And the future? The duo is keeping that close to the chest—for now. “We’ve set our biggest project in motion,” they hint, “and we’ll be ready to talk about it very soon.”
For the time being, the new store serves as a testament to the fact that when it comes to showcasing Indian craftsmanship in the most captivating manner, no one does it quite like Abu and Sandeep.
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