Shuddhi - A Herb-Infused Clothing Line by BYOGI

BYOGI - a sustainable conscious living solution, announces the launch of its herb-infused clothing line ‘Shuddhi’. Crafted with a blend of cutting-edge technology & sustainable practices, BYOGI's herb-infused clothing incorporates natural herbs directly into the fabric offering a unique sensory experience with multiple wellness benefits to the wearer.

BYOGI seamlessly intertwines fashion and empowerment, was born out of a profound purpose and a commitment to make a positive impact. The brand's origin lies in the empowerment projects where incredible women emerged from socially and economically challenging backgrounds. These women, having faced unimaginable challenges such as violence and the loss of loved ones, inspired the inception of BYOGI.

BYOGI encompasses conscious clothing, wellness essentials, thoughtful accessories and BYOGI Studio which comprises of bridal collection.

 

In ancient India, the use of herbs and natural remedies to heal the body and mind was a common practice. The Shuddhi collection was inspired by this tradition in order to harness the natural healing power of herbs such as Tulsi, Neem, and Tumeric into your daily routine for improved sleep, reduced stress & healthier skin.

 

 

BYOGI integrates the finest herbs carefully selected for their therapeutic properties, directly into the fibers. The infusion ensures that these herb benefits are gradually released creating a continuous & comforting wearing experience.

Srividya, Global Business Head BYOGI, says, “With this collection of “Shuddhi”, we want to introduce a symphonic fusion of nature, fashion & wellness. The products not only elevate personal style but also contribute to holistic well-being.”

The Shuddhi collection has six different herb-infused products such as Aloe Vera, Neem, Tulsi, Red Sandalwood, Vetiver (Khus) and Tumeric. Each pyjama set from the Shuddhi collection is perfect for leisure & sleepwear.

 

One can experience a rejuvenating sleep, in the luxurious comfort of the cotton-made kurta and pyjama sets, made with love and care by BYOGI in-house artisans and infused with Tulsi, Neem, Turmeric, and other herbs for their skin healing and calming properties.

 

Great Indian Fashion Town is very optimistic about BYOGI.

Visit them on www.byogi.store

Dior's 'Golden' wonder in Bangkok

Dior’s 'Gold House' in Bangkok stands as a remarkable fusion of Parisian luxury and Thai artistry. Situated in the vibrant Phloem Chit district, across from the Central Embassy Mall and Park Hyatt, it offers a stunning escape from the city's frenetic pace. This concept store, with its unique blend of fashion, design, and lifestyle, is proof of Dior’s commitment to artisanal craftsmanship in an age dominated by mass production.

The Dior Gold House’s façade is a breathtaking homage to the house’s headquarters at 30 Avenue Montaigne in Paris. Designed to resemble Dior’s iconic Parisian building, it features a mansard roof, 300 faux windows, and is adorned with a million handmade gold mosaic tiles. This luxurious structure sits amidst lush tropical gardens, transforming what was once a car park into a tranquil oasis of greenery and water features.

The creative direction for Dior Gold House was led by Luca Albero, Dior’s Visual Merchandising Creation and Image Director. Albero, known for curating Dior’s men’s and women’s collections, has transformed the space into a visual masterpiece. Within the 2,500 square meters of gardens and 800 square meters of interiors, visitors are treated to an artful display of Dior’s collections, including exclusive items designed specifically for Bangkok, such as a gold-toned Lady D-Joy bag with pearl embroidery.

Integral to the store’s charm is the work of seven talented Thai artists and artisans. Their contributions blend traditional Thai crafts with contemporary design, offering unique and intricate pieces that elevate the store’s aesthetic. Notable works include Korakot Aromdee's bamboo sculptures, Savin Saima’s bamboo filigree reimagining of Lady Dior bags, and Boonserm Premthada’s furniture made from treated elephant waste. Additionally, Eggarat Wongcharit’s vibrant, mirror-mosaic armchairs bring an exciting touch to the space.

The store’s interiors are as thoughtfully curated as its exterior. In one room, Dior’s iconic toile de Jouy pattern is embossed on concrete made from recycled Carrara marble. In another, recycled glass vitrines showcase Dior's merchandise. A dramatic dome with a star-shaped oculus, inspired by Rome’s Pantheon, adds grandeur, while the VIP salon, hidden behind an unmarked door, offers an intimate setting adorned with bamboo strips and luxurious details.

 

Dior Gold House is not intended to be permanent. Though it will only stand for two to three years, its impact is undeniable. The collaboration between Dior’s creative team and the Thai artisans demonstrates an extraordinary commitment to craftsmanship.

Images courtesy : tatlerasia.com