Story of Taneira

 

 

 

Sarees- history, heritage, heirloom; also a creative canvas with endless possibilities, an impressionable style statement and often a profound means of expression. A saree is not just six yards of fabric, for millions of Indians for thousands of years, saree is a way of life!

 

Conceived in 2017, Taneira, the ethnic wear brand from the House of Tata, was established with a vision to bring to life a symphonic medley of the old and new- an eclectic selection of contemporary designs on authentic, handwoven fibres from over hundred craft clusters across the country.

Our journey has been defined by the discovery and revival of lost art forms, development of weaving clusters and artisan community and delivering on the promise of India Under One Roof backed by the inimitable Tata trust. 

 Choose from rich, celebratory weaves in Kanjeevaram and Banarasi for regal events or pick innovative variants such as Organza Kanchi and Tissue Kanchi or Banarasi weaves on Organza and Tissue fabrics for the perfect combination between sophisticated and sheer for your summer celebrations. 

You can also delve in the diversity of lightweight cottons and cotton silks such as Jamdanis, Murshidabad Silks, Chanderis, Maheshwaris and many more in vibrant colour palettes, with motley motifs and intricate embroidery. 

In 2021, we also introduced ready-to-wear kurtas, steeped in rich crafts from block prints to ethnic embellishments- an ode to India’s heritage of dressing eloquently.

To create an effective marketplace for our designs and curations, we have been ramping up our retail presence to bring a unique browsing experience and focussed storytelling to our consumers in each of our 40+ stores across 22 cities in the country.