Monday, June 12, 2023

Oldest fashion brand in India

Today almost everyone in India is wearing a brand – be it a budget brand, a popular brand or a premium or luxury brand. Before the branded clothing, people depended a lot on tailor made clothes – custom stitched by their local tailors. Many ethnic wear boutiques are running their business of stitching clothes for Indian women. Its a wonder to check on how the branded clothes have replaced the tailormade garments.

So, do you know the oldest apparel brand in India? Hint : you see their product every working day around you in office. Its formal shirts are considered one of the best with a huge V on them. The V stands for Van Heusen. Hold on to your hats for this 128 years old brand.

Van Heusen is India's No. 1 premium lifestyle brand for professionals. With a rich heritage of 128 years in the United States of America, the brand entered India in 1990. Over its 32 years of history in India, Van Heusen has emerged as a fashion authority for the ever-evolving Indian consumer and has established itself as the one-stop destination for the latest trends.

Today, Van Heusen is not only the most preferred workwear brand, but also effortlessly straddles across the entire spectrum of dressing, ranging from casuals, ceremonial, party wear to the recently launched activewear.

Van Heusen has a product range of menswear & womenswear – and this brand is equally loved for its amazing quality. This brand is no where close to taking a break and catching up great speed in the Indian apparel retail business.


 

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