One has to wonder who could have inspired the fashion in the great country like India – which is home to rich heritage, marvelous textiles and amazing craftsmen. Who can drive in the passion which influences the shopping behavior so sharp. Well, the answer is very simple – the Cinema.
Indian film industry got its first ever movie released on 1913 by a passionate photographer Dhundhiraj Govind Phalke – as we fondly call him Dadasaheb Phalke. He is the reason why the Mumbai film industry earned the pride to give the mainstream cinema to India. As he worked in Mumbai all his life, Mumbai obviously got much ahead of the rest of the country.
As a commercial port along the western line, Mumbai got to see a lot of merchandise form countries abroad for the rich and super rich families. Often people used the foreign merchandise in high end gatherings but soon it started showing up in streets of Mumbai. Be it apparel or non-apparel, Mumbai got its hands on the western fashion much ahead of rest of the country.
Soon after, merchandise started showing up in movies when people spotted actors wearing jewelry & dresses from foreign lands. Copies of these articles started flowing in the black market and people wore artificial jewelry copied from movies. People of India were undergoing a lot of pressure from the British Raj and the movies gave them a medium to see the silver lining in their life.
Post independence, the people wanted a refreshed life free from all the abusive lifestyle they had got used to. Soon, people started earning money from businesses across Mumbai, which left them some to spare on entertainment. People saw their imagination turning into reality on the silver screen. Movies became the favourite entertainment as well as source of inspiration for fashion. Fashion connected them to the actors in the movies and gave confidence to the common man.
Be it the necklace and dress of an actress or the hairstyle of the actor – soon ruled the streets of Mumbai and the other cities. Hence the film industry became the major source of fashion influence on Indians.
The trend has continued till date. New age film personalities specially the actors & actresses are the most popular fashion influencers in India.
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