Fashion designing In India for the World

 

 

Surely people interested in global fashion follow the leading brands & design houses abroad. In India, some of the international brands have already made their presence felt. Versace, Gucci, Armani, Chanel, Dior, Louis Vuitton have been in India for quite some time and have been getting their business growing.

One can notice that most of these brands were first purchased by Indians on their trips abroad, bringing the products home after the trip. These brands were appreciated for their very fine quality and people made it a point to check these brands out on their next trip. The brands soon developed a liking amongst Indian fashionovas and hence these brands planned their launch in India.

Georgio Armani suits have pride themselves for the far superior quality of suits in terms of silhouettes and fabric used. Versace earned their name into the Indian fashion market with their flashy prints. Louis Vuitton attracted India's attention to their best ever designed leather handbags. All these global brands found appreciation in India for their fine quality of base material – fabric or leather.

On the other hand, India – home to the most luxurious blends of fabric textile – got its fashion industry limited to surface ornamentation for wedding trousseu. The tallest of names in Indian fashion designers – Ritu Kumar, JJ Vallaya, Manish Malhotra, Sabyasachi Mukherjee – they all have surface ornamented wedding wear as their most popular products. Surely bridal wear has given a solid anchor point in the global fashion market but Indian fashion industry has a bigger responsibility towards the world fashion.

It is time for these designers to start focusing on the marvelous textiles of India. As very well said by Sadhguru - “We need to rethink how we clothe ourselves, If all the designers can push towards encouraging everybody to make at least 50% of their wardrobes into natural fiber, it will be a great movement to start with.” 

Sustainability is the need of the hour and fashion industry needs to take charge of this. Apparel and non-apparel brands need to start taking the Indian treasure of textiles to the world.