The Indian Garage Co. Expands into Offline Retail

 

The Indian Garage Co. (TIGC), India’s leading homegrown fast-fashion brand, entered the offline retail market with the launch of its first Exclusive Brand Outlet (EBO) on Brigade Road, Bengaluru, a prime destination for high-street fashion. Sensational Cricketer & Brand Ambassador Suryakumar Yadav (SKY) inaugurated the EBO on October 13th, 2024. The event was a resounding success, drawing a large, enthusiastic crowd and transforming the area into a vibrant hub of excitement for Bengaluru’s fashion enthusiasts.

TIGC has allocated 20% of its budget to the expansion of its offline retail operations, with a strategic focus on growing the EBO segment. The company aims for EBO sales to contribute 30% of total revenue within the next 3-5 years. The company has signed five more stores across various cities and is focused on creating an army of young fashion entrepreneurs. TIGC plans to expand to 100 stores across India in the next 3-5 years.

Spanning 3,800 square feet, the new store offers a shopping experience designed to elevate fashion retail in one of Bengaluru’s premier high-street markets. The store's design emphasises a modern and enhanced shopping environment, featuring sleek, interactive displays and a comfortable ambiance. Meticulously crafted to provide an immersive and engaging experience, the store also includes a visually appealing space where fashion meets aesthetics, allowing customers to capture their experience while exploring the latest trends.
 

Speaking at the store launch, Anant Tanted, Founder & CEO, The Indian Garage Company, said, “The Indian Garage Co. is paving the way for a strong growth trajectory targeting Rs. 1,500 crore GMV in the next five years. We are introducing our immersive brand experience to customers through our first Exclusive Brand Outlet (EBO) in Bengaluru, with plans to open 10-15 more stores across the country within the next six months. Moving beyond retail expansion across India, the company is strategically entering the e-commerce space into international markets.”

The Indian Garage Co. is dedicated to style, quality, affordability, and accessibility, which has always been central to our brand. With the integration of both online and upcoming offline channels, TIGC aims to maximize convenience, accessibility, and customer engagement. The Indian Garage Co. showcases an extensive collection of the latest fashion styles. The brand differentiates itself by launching over 100 new styles every week and maintaining a portfolio of nearly 6500 SKUs.

Alka Dembla, Head of Retail at TIGC, stated, “In today’s dynamic marketplace, TIGC has emerged as a leading brand, driven by its expanding footprint across Direct-to-Consumer (D2C) channels and major e-commerce platforms. Our Exclusive Brand Outlets (EBOs) are crafted to deliver a unique and immersive customer experience, and we are excited to continue expanding our presence. By leveraging cutting-edge technology, we aim to deepen our understanding of consumer behaviour and streamline inventory management. Each store will be thoughtfully tailored to reflect the preferences and needs of the local community it serves.”

The store features an exclusive collection available only for the EBO launch, offering customers a unique opportunity to explore the latest fashion trends—such as Street Korean, Anime Collection, Bohemian Resort, and Dark Character—before they are available online. The brand showcases age-neutral fashion, catering to all life stages, ensuring something stylish for everyone.

To commemorate the launch, TIGC planned a series of exciting promotions and offers for customers during the opening week. The brand is also incorporating several community-building activities as part of the celebration. TIGC products are available online via its official website, TIGC.in, as well as on major e-commerce platforms such as Myntra, Ajio, Amazon, Flipkart, and Meesho. The brand also has a presence in approximately 100 Fashion Factory stores across India.

About The Indian Garage Co.

Established in 2012 by Anant Tanted, The Indian Garage Company is an asset-light, EBITDA-positive D2C firm that has grown into a 400-crore enterprise with a rapid growth trajectory. The brand targets 1500 Cr GMV in the next five years. TMRW, an ecommerce rollup venture owned by the Aditya Birla Group, invested Rs 155 crore in The Indian Garage Co last year.

Operating under the 'House of Brands' format, the company boasts three brands under its umbrella: TIGC (menswear), FreeHand (womenswear) & HardSoda (plus-size menswear). As a company focused on Gen Z consumers, The Indian Garage Co. has evolved into a tech-enabled, digital-first firm, promising its customers access to global fashion trends at an unprecedented pace.

Due to the growing acceptance and popularity of TIGC products, the company intends to diversify its offerings and introduce additional categories under its umbrella.

 

Singer to launch first Indian experiential store in New Delhi

 

Global sewing machine brand Singer will launch its first experiential store in India at South Delhi’s Nehru Place. Following the opening, Singer plans to revamp its 21 India stores to turn them into experience centres.

“This flagship store marks a major milestone for Singer India,” said Singer India’s managing director and vice chairman Rakesh Khanna, Indian Retailer Bureau reported. “India’s rich heritage in textiles and craftsmanship, combined with the growing interest in DIY fashion, presents an exciting opportunity. We aim to make sewing a fun and accessible craft for younger generations while preserving the skills cherished by their mothers and grandmothers.”

Singer has a 170 year history and specialises in sewing equipment for the home. The business’ new retail concept features a minimalist aesthetic to put its vibrant fabrics and sewing machines front and centre. The New Delhi store will house interactive workshops and events to drive footfall and create community as well as a ‘history wall’ to share the brand’s journey.

“We have been associated with Singer India for close to three decades, and this was a fabulous opportunity to imagine a differentiated customer experience for this iconic brand,” said Singer’s design partner Incubis’ director Amit Krishn Gulati. “The new store will resonate with young trendsetters who want to create and customise what they wear, while also connecting with the nostalgic stories associated with Singer sewing machines.”

 

 

The new retail concept, inspired by modern creative hubs and the growing DIY craft movement, blends functionality with style. Designed to resemble a modern country cottage, the store’s minimalist aesthetic—featuring monochromatic tones and clean lines—highlights the vibrant fabrics and threads that accompany SINGER’s innovative machines. The modular design ensures the space can easily adapt for product displays, training sessions, and demonstrations.

Interactive Experiences for Craft Enthusiasts

Customers will have the opportunity to work on SINGER’s latest high-tech sewing machines, participate in hands-on workshops, and learn valuable tips from industry experts. The store will also offer courses in sewing and crafting, encouraging creativity and innovation among both seasoned sewists and newcomers.

Bringing SINGER’s Legacy to Life

A highlight of the new store is the History Wall, a visual celebration of SINGER’s remarkable journey, including its contribution to the Apollo mission’s spacesuits. Through images and stories, visitors will discover the brand’s long-standing impact on fashion, craftsmanship, and technological innovation.

Scheduled to open this November, the flagship store aims to create an upscale, engaging environment where craft lovers, designers, and fashion enthusiasts can explore the future of sewing in a modern, interactive setting.