Mumbai, Maharashtra, India
Nu Republic is an Indian lifestyle wear-tech brand which specializes in head-turning wireless audio products & wearables
Actors Farhan Akhtar and Shibani Akhtar endorse Nu Republic and are the faces of the brand.
Nu Republic, the trailblazing Indian lifestyle technology brand renowned for its disruptive “wear-tech” products, has dropped its exclusive behind the scenes video of its partnership with the dynamic duo, Farhan Akhtar and Shibani Akhtar.
Nu Republic is on a mission to challenge the monochromatic world of wear-tech, challenge the status quo and establish wear-tech as a fashion accessory, a form of self-expression.
Ujjwal Sarin, Founder, Nu Republic, expressed his excitement, stating, “Farhan Akhtar and Shibani Akhtar embody the ethos of Nu Republic through their multifaceted accomplishments. I’m excited that Nu Republic is raising the bar, with our collaboration with Farhan Akhtar & Shibani Akhtar. We're not just dropping cool wear tech products; we're establishing the #nucodeofcool."
A
Perfect Synergy:
Speaking at the launch of the campaign, Farhan
Akhtar
said “I’m
excited to partner with Nu Republic on its mission to firmly
plant its flag at the intersection of music, style & technology.
These wear-tech products are born to be stylish and Nu Republic’s
refreshing approach to this industry is inspiring. Look forward as we
establish the #nucodeofcool!"
Innovation
and Style:
“As
the face of Nu Republic, I am immensely proud to be a part of a brand
that's disrupting the fashion wear-tech landscape. Nu Republic's
wear-tech products are bold, dominant, and awe-inspiring, embodying a
trailblazing spirit that empowers self-expression”
added Shibani
Akhtar.
Shared
Values and Vision:
The collaboration is built on shared values of creativity, quality,
and forward-thinking. Both Farhan and Shibani have always championed
projects that push the envelope and bring fresh perspectives. With Nu
Republic, they aim to inspire and empower individuals to embrace the
future of fashion and technology.
Nu
Republic has been leading the way in delivering cutting-edge
designs tailored for Gen Z consumers. From its award-winning
Transform X® earbuds to the recently launched Cyberstud®
Spin-India’s first earbuds in the form of a fidget spinner-Nu
Republic continues to create head-turning products for its
fans.
Behind
the Scenes:
The decision to join hands with Nu Republic was rooted in a
shared passion for music,fashion and disruption. Farhan and Shibani
were impressed by Nu Republic's vision of making high tech affordable
and high style attainable.
Looking Ahead: As Farhan Akhtar and Shibani Akhtar dazzle the screen in this latest TVC with their undeniable charm, their final call out in the video- 'You Have to Have to Have them' infuses the scene with a dynamic energy, illuminating the irresistible appeal of Nu Republic's cool wear-tech products.
This
partnership promises to bring exciting new developments in the wear
tech industry. Farhan and Shibani Akhtar, alongside Nu Republic, are
poised to introduce a range of products that will redefine the way
technology is integrated into daily life. Stay tuned for more updates
on this groundbreaking collaboration.
About
Nu Republic
Nu
Republic, is a trailblazing Indian lifestyle technology brand
renowned for its disruptive “wear-tech”
products - wireless audio, watches. earbuds and speakers, and
innovative charging solutions. Backed by our product disruptions, we
have firmly planted our flag at the intersection of electronics,
music, and fashion.
Through
our fashion-first design philosophy. We've successfully redefined the
playing field by making high-style attainable, and high-tech
affordable. Nu Republic counts dynamic power couple Farhan
Akhtar and Shibani Akhtar as its brand endorsers.
Nu
Republic today is a global brand bringing in the style and
pushing boundaries far and wide. We are committed to disruption,
counter-culture and self-expression. We continue to partner with
influencers, pioneers, and brands who embody our values and forge
their own path.
Nu
Republic is promoted by NuWorld Retail Private Limited -
privately held company based in Gurgaon, Haryana. Our products are
available through a variety of distribution channels globally The
company’s website can be found at www.nurepublic.co.
